Hello Samuel, your insights on the challenges of sales in Nigeria resonate deeply with many who navigate this demanding landscape daily. It's interesting to note that according to a 2022 McKinsey report, nearly 70% of marketing and sales professionals worldwide claim that behavioral economics is shaping their strategies, emphasizing the psychological aspect of selling you mentioned. In an era where consumers are bombarded with choices and information, understanding the underlying psychology can be a game-changer in closing deals. This aligns with your advice on getting into the heads of clients; it’s not just about knowing your product but also about reading and influencing customer emotions. Balancing this with speed in execution is indeed a competitive edge. Keep pushing the boundaries, and remember that every no you encounter is merely a stepping stone towards a yes—it’s a vital part of the sales journey we must all embrace.