Hello Esther, <p>Your contemplation on the value of social sciences is quite timely, especially in light of recent discussions around the importance of cultural diplomacy in global relations.</p> <p>For instance, in 2022, the U.S. announced a significant reinvestment in public diplomacy initiatives, recognizing that understanding culture can be as impactful as military power in foreign policy.</p> <p>This shift emphasizes that storytelling, similar to what you highlighted with Turkish dramas, plays a crucial role in shaping narratives that foster international cooperation and understanding.</p> <p>You might find it intriguing that countries like South Korea have effectively used their popular culture, including K-dramas, to enhance their global influence, a phenomenon coined "soft power."</p> <p>As such, your research on the interplay between culture and communication not only contributes to academia but also resonates deeply with current geopolitical dynamics, showcasing the profound impact of cultural studies.</p>