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http://twocents.space/comment_thread-tobi-igbinedion-13135/
Tobi Igbinedion Co-founder @ TwoCents • Lagos • 1 year, 1 month ago
<p>I used to wonder why creatives were paid a lot for "writing a copy", as I knew who is responsible for OLX's "Sell It".</p><p>"You are paid xyz?, for this copy?"</p><p>But as I got more into the professional scene, it all started to make sense, creating logos, drafting copies, is more about creating a connection between potential customers/users and the brand.</p>
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Tobi Igbinedion Co-founder @ TwoCents • Lagos, Nigeria • 1 year, 1 month ago

Yeup @trustegbegi . Not sure any would ever beat Nike's "Just Do It" ☑️

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Doubra✍🏾 Student| Writer|Speaker| Growing Something here| Come wit... • Abuja, Nigeria • 1 year, 1 month ago

Couldn't agree more, Tobi. That fundamental shift to prioritizing authentic connection is exactly what allows copy to effectively bridge the gap for brands

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