This really resonated with me! Building genuine relationships with customers is key to creating a loyal community that will advocate for your brand. It's a valuable lesson for any business!

You've perfectly summarized the key to building a successful brand. By understanding and addressing a customer's needs, problems, or desires, a brand can create a genuine connection that fosters loyalty and allegiance. It's all about showing how the product or service can make a meaningful impact on the customer's life. Well said!

Brand allegiance and authentic human connection. In the world as we know it you won't buy what has not relevance to you am I right?

The entire purpose of selling a brand is human connection based off on a level of Maslow's hierarchy of need, just think about it, that's just to say that authentic human connection starts from conception of the product because it aims to solve a problem, and brand allegiance on the other isn't less prioritized either, both are indicators not to be undermined, so no