When one looks at the Nigerian political space particularly and the African space generally, its structures and players, one is forced to realise that there is a distinction between politicians and leaders, even without a dictionary check or carrying out any research.
Naturally, one would assume that it is an African problem but when you look the shores of Africa to black countries in other continents, countries like Jamaica and Haiti, it is obvious the same issues persist. It is safe to assume that it is a problem peculiar, not just to black Africa but to the black race generally. Wherever the blacks are left to self-govern, there is usually a leadership lapse. Basically why we're all third world countries.
Bringing it back home, one can almost say Nigeria is cursed with this leadership deficit. Over the decades since independence, Nigeria has seemed to have more of politicians than leaders. There has hardly seemed to be anyone who balances politics and carrying out the constitutional responsibilities of their esteemed offices through quality leadership.
Everyone seems to complain about it, as it stares all in the face but what is shocking is that when those who complain the most or maybe have in one way or the other been a direct victim of this leadership pariah get into these same exalted offices, they do same or even worse than their predecessors.
In stark contrast, we should think of some of the biggest companies in Nigeria, whether IOCs, construction, manufacturing, auditing companies in Nigeria with international affiliations. These companies are managed day to day by Nigerians, living in Nigeria, yet, they have continued to meet set targets and be profitable year over year (YoY)
Why then, is it impossible for Nigerians to be effective in government and public service?
The answer is quite simple infact. Those who work in the private sector for these highly profitable multinationals are held to a high degree of responsibility and accountability. Key Performance Indicators (KPIs) as well as other structures and apparatus are put in place to measure performance and productivity and justify renumeration being earned by the individual. When things do not go as expected, it is quickly noticed and solutions get proferred.
Thriving nations emulate these structures and measure performance in one way or the other. The treat government as a business adhering to and respecting the rules while it is the lack of respect for these rules and lack of performance measurement systems that entrench the mediocre leadership that Nigerians get from their leaders as there's nothing to hold them to a high standard.
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments