<p>Have you ever gone for an event that blew your mind? I mean the type that you can spend hours talking about. Good events don't happen by chance. <em>Why remain average when you can be special?</em> I had the opportunity to write a few proposals for some brands you use frequently, and I'll be sharing a few tips that can make your next event the talk of the town. Yes, I'm sharing for free because I'm a great guy! </p><p>So, you've received a client brief on a specific event they have in mind, or maybe it's your friend that's seeking help in planning their 7th baby shower. That's perfect! Hope you got the joke. Don't rush into execution without a strategy in mind. There's a number of things to consider. Target audience. What kind or class of people are you expecting to attend the event? You need to research them and understand their thought process, as it can inform other parts of your event. You don't want to play songs from the 60s at a Gen Z party. No be gadus be that! <em>Think of your event as an experience. </em></p><p><img src="/media/inline_insight_image/images (1).jpeg" alt=""></p><p>If you're giving invites, it wouldn't hurt to be creative. Imagine receiving an invite for a robotics program from someone looking like Iron Man. That will be memorable. A smart invite will equally be great. You don't want to host a child's birthday party at a club. The venue for your event matters. Think of the ease of movement, positioning of the stage, emergency exits, and seating arrangements. Decoration has to align with the event theme. Yes, your event should have a theme. If a brand wants to position itself as being rooted in culture, it can choose a theme such as ROOTS. It could have a lot of traditional decorations. Even the choice of songs could be strictly traditional. They can as well have a live band. It's making sense abiii!</p><p><img src="/media/inline_insight_image/images (4).jpeg" alt=""></p><p>If you plan to have managers or ushers at your event, they must be presentable. Basically looking the part. You can hold a virtual training for them to better understand the event and the experience they should sell. If the brand wants to sell themselves as being energetic, then your ushers should be energetic. Hire people who match what you want to achieve. </p><p>Use these points hold body!</p><p>To be continued...</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments