I want to kindly but emphatically state that only my mom is entitled to the name "MAMMALISTIC." I can't remember the events that led to this coinage, but it has always been what we call her. Even my guys from school and our neighbours call her the same. So, if you hear it somewhere else, it's plagiarism—a healthy one.
Relax, this article is not about the several names we call my mom but a reflection on conversations I grip dearly as they have shaped my values. She's by far a core part of my motivation to excel and my justification for the actions I take in pursuit of what she calls "the promise."
90% of our conversations end with her saying, Junior, remember the promise.To date, that has sent chills down the deepest corners of my being. It does something to my mind that I find difficult to do sometimes. Although she's one woman, she has lived multiple lives, and I consider her a system. Mammalistics is a course that should be studied. A testament that we are more than where we come from. The daughter of the renowned Akara seller can rise from the ashes and be the ladder upon which others can reach greatness.
Well, that's the story for another day.
I wish to share the bulk of the lessons stemming from my 2-month internship with her in the passenger seat.
Here's a little backstory to establish context.
Following my Masters at Africa's finest citadel of learning, Covenant University, I went home to conquer the world.
Myself and Mammalistic went out most evenings, providing taxi services to commuters in the ever-blooming city of Eket, popularly called "Idung Afiawe" (the white man's city).
As young people in our twenties and thirties, we may think we know more about equality than our parents, but I dare say they've seen more and experienced more. Because they don't quote famous proponents and are not very skilled at shaping their opinions, that doesn't eliminate the wisdom resident in their worldview.
Our very first outing remains memorable and sticks partly because, for the first time, the issue of equality came home. I'm saying this because it involved my mother, so for me, it was as deep as it would be with most people, or maybe I'm wrong.
Our first client was a man who blankly refused to enter the car because it was a woman driving. In his words, paraphrased, imagine a woman is driving a taxi; I can't enter; she shouldn't be driving me. What I just said hits differently in my local dialect.
I was furious and slightly kept my cool, but I couldn't mask my anger. It was written boldly and in big fonts on my face. I could sense that my mom was equally pissed. She didn't utter a word to the man; she simply drove and said there would be other commuters. There's so much to learn from that. If you "leave home to feed home," you can't give up because of one sad event. There will be customers who will frustrate you, but as a professional, you have to learn to keep your cool. Not everyone will appreciate what you do, and sometimes it's based on your gender. I'll leave it to you to figure out other lessons!
Our next client was a lady. We then picked up two more ladies in front. They shared that they were quite surprised to see a woman driving a taxi. One said that it was her dream to buy a Keke and drive. These women lifted our spirits with encouraging words. I sat there in front without words and drenched in profound thoughts. They equally pointed out how safe they felt because a woman was driving.
Can we all agree that women actually go through a lot?
According to them, they wish more women would do this and beat society's expectations, which are largely limiting. They got my mom's number, gave us a tip, and promised to continue using our services.
We later had male clients who supported the notion of ladies driving taxis, and they were equally shocked, affirming that my mom was the first they saw at that time in our town. What even made things cooler was the fact that there was no other car in our town that had a similar colour to ours. We were obvious and top-of-mind. In our 3-hour sojourn, we had made enough to refuel, and we still had profit. We discussed everything we saw on the road with our dad, who was our co-founder, chief investor, and financial advisor!
I think I was the security officer and collections officer, and Mammalistic was the co-founder and chief operating officer. A family that builds together stays together. We shared the spoils of our battles—not equally, but I can't complain!
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments