<p>Let’s talk about prescriptions.</p><p>Prescriptions are “how-tos.” They are hacks and they are techniques and methods, various methodologies to get somewhere. When we talk about something from the standpoint of a mechanical behavior such as turning on a computer or riding a bicycle–prescriptions are useful. The problem is that whenever you venture into the realm of art in any form, be it in business tech, sports or even in finding peace in your life or freedom or arriving at enlightenment, those things cannot be prescriptionized. If you attempt to prescriptionize them, what happens is: the prescription becomes the new god. You begin to try to live up to the prescription. <br/></p><p><br/></p><p>For instance, In the beginning, you have a place to go. “I want to go to X.” Then you introduce an intermediary: the prescription. “This is how I will get to X.” Then what will happen is that your mind will begin to focus upon the intermediary and it will enter into a deal, which it never signed up for. That deal is that for the rest of your life you will attempt to satisfy the intermediary- the “how to get to X”</p><p><br/></p><p>In all domains, you have many people who have done great things. The Buddha attained enlightenment. You have Samuel Etoo and J.J Okocha who did amazing things in football. Aliko Dangote and various individuals who do great things in business. If you take what those people did and you write a book and say, “These people did X.” If you follow that “X” you will not become them. You will not!</p><p><br/></p><p>Business biographies are very useless for building a great business. They’re good for inspiration. You can read Tony Elumelus’ bio and be inspired, but you can’t be Tony Elumelu. And if you want to be amazing at something, then you have to find your own way there. For mechanical things, how-tos work, but when you’re trying to to operate at the top of a field or when you’re trying to do something creative, how-tos don’t work beyond the most extreme basics. When you’re first starting something, it is actually a mechanical endeavor. You’re just figuring out how to drive a car, but when you’re trying to figure out how to race it around a track faster than anyone else, then all coaches and techniques and prescriptions have to fall by the wayside and you are at the edge of the art.</p><p><br/></p><p>If you want to be the best in the world at anything, you cannot follow prescription. If you want to be “okay” at it, then sure you can follow prescription. If you want to learn how to lose a pound a month and get in decent shape, then you can follow a calorie counting worksheet. But if you want to be a shredded bodybuilder or an olympic athlete, you’re not going to get there through how-tos. You’re going to have to create and forge your own path that is unique to you. </p><p><br/></p><p>Take the person who “made it” and become world-class in whatever he did. If he went back and retraced his steps and did everything again the same way, but this time he did it by mimicking himself, he would fail. Even he wouldn’t be able to do it. where greatness comes from is a very murky affair. It is nonlinear. It is unpredictable. Perhaps nature and the universe set it up this way that you have to jump in. And once you jump in the soup and you’re being bombarded from all sides and you live in confusion and you have no idea which way is up, if the obsession is there, then what happens is, through a messy process you find a way. You see light at the end of the tunnel.</p><p><br/></p><p><br/></p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments