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Virtual Financial Operations Virtual Assistant (In Training) @ University of Abuja
Propaganda I'm Not Falling For: Influencer Products
<p>Welcome back to my new series on the "propaganda" I’m not buying into—literally and figuratively. Today, I'm taking aim at a particularly pervasive form of modern marketing: the influencer product.</p><p><br/></p><p>Everywhere you look, someone you follow is launching a new brand. It could be a beauty guru with a makeup line, a fitness expert with a line of supplements, or a lifestyle creator with their own brand of scented candles. The message is simple: "I use this, I love this, and if you want to be more like me—or just want to be cool—you need this, too." The line between genuine recommendation and paid promotion has never been blurrier, and the entire business model feels less about creating a quality product and more about monetizing a parasocial relationship.</p><p><br/></p><p>I'm just not falling for it. I'm skeptical of the seamless transition from "my favorite things" to "my own brand." It feels like the product is an afterthought, a vessel for a pre-existing audience rather than a solution to a genuine problem. The propaganda works by making us feel like we're part of an exclusive club, a community defined by a shared purchase. But what are we actually buying? Too often, it’s a generic item marked up simply because it has a famous name attached to it.</p><p><br/></p><p>I'd rather support a brand that stands on its own merit, built on expertise, innovation, and a commitment to quality—not on a follower count. The appeal of buying into a famous person’s life through a product is a powerful form of marketing, but it’s a narrative I’m consciously choosing to ignore. I value authenticity over aspiration, and in the world of influencer products, the former seems to be in short supply.</p>
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