Social Media Obsession and the Erosion of Family Bonds
<p><span style="background-color: transparent;">In the 21st century, social media has become the world’s loudest voice. It was created to connect us, yet it increasingly pulls us apart. Today, we often see families sitting together but living separately, each glued to a screen, scrolling endlessly, chatting with people far away while ignoring the ones right beside them.</span></p><p>This is no longer harmless distraction; it is becoming a threat to humanity itself.</p><p><strong>When</strong> <strong>Phones</strong> <strong>Replace People</strong></p><p>The Anglophone regions of Cameroon tell a sobering story. In times of crisis, gunshots, floods, accidents, what do people do first? Instead of helping victims, many rush to capture videos and photos for Facebook, WhatsApp and for other social media platforms</p><p>A few days ago, a man drowned in floodwaters. Dozens watched, phones raised, recording every moment. Only a handful tried to save him. One rescuer almost carried away but the man who fell in the water was swept away and later confirmed dead. The videos went viral. But what does that matter when a human life was lost?</p><p>This is the reality: we have exchanged compassion for content, and our humanity is paying the price.</p><p><strong>Why</strong><strong> Is This Happening?</strong></p><p>The causes are not hard to find and are not limited to the following:</p><p>1. Addiction to validation: Likes, shares, and comments now matter more than real human appreciation.</p><p>2. The erosion of family values: Our traditional culture of storytelling, family time, and bonding is disappearing.</p><p>3. Copycat culture: People chase viral trends, even if it means ignoring their moral duty.</p><p>4. Moral emptiness: Technology has outpaced ethics. We teach children how to use devices but not how to use them responsibly.</p><p>Sherry Turkle, a social scientist, once observed: <em>“We are lonely, but afraid of intimacy. Digital connections may offer the illusion of companionship without the demands of friendship.”</em></p><p><strong>Humanity First</strong></p><p>We need to hit pause. Families must bring back phone-free times to rebuild trust and intimacy. Communities must return to the values of solidarity and compassion. Schools, churches, and civic groups must teach not just how to use social media, but how to use it responsibly.</p><p>Albert Einstein warned long ago:<em> “It Social Media Obsession and the Erosion of Family Bonds become appallingly obvious that our technology has exceeded our humanity.” </em>His words ring louder today than ever before.</p><p><strong><em>My</em></strong> <em><strong>Take</strong></em></p><p>Social media is not the enemy, it is a tool. But when a tool becomes the master, society is in danger. We must reclaim our humanity before it slips away entirely. No number of likes or shares can ever equal the value of a human life.</p><p>The question is simple: will we continue trading our compassion for content, or will we rise above the screens and put people first again?</p><p>By Chefor Eugene </p><p>What are some obsession that You've noticed about social media and human relation?</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments