If you are like me and you are not comfortable sharing your life on social media, you really want to but are sort of afraid, then you and I, together with thousands of other people, have a common problem that might be stopping us from reaching our true potential. Not long ago, I applied for a job, and I was surprised that they took the time to look at my social media platforms. The bad news is that there was nothing there, why? My paranoia. I have always struggled with the fear of putting myself out there when it comes to the internet.
People have various reasons for their paranoia, for some it is the fear of stalkers, catfishing, receiving criticism from peers, bullying, or they just cannot stomach it, just like me! We are social beings, and we care about what people think about us, and we can be very, very fragile to comments from loved ones, and even strangers, and putting ourselves out there just seems impossible. However, in the current job-hunting environment, social media screening is a thing. Hiring professionals check their candidates’ social media profiles to vet them, it is a way of getting a glimpse into their personality beyond the perfect resumes.
Social media has the potential to seriously affect our professional life, and it would not hurt to build a social media presence that could enhance our job search. Think of it as social media branding, but it is you that you are putting out there to increase the chances of being noticed by a potential employer or even a business partner. But, this starts with getting over your paranoia, which is something I have been working on.
It is easy to use social media as a scapegoat that we do not want to put our information on social media, that it will endanger us, but the truth is, the information is already out there. With Google, you can easily find someone’s phone number, age, and even where they live, google earth even provides a detailed look at the home. The point is, all the information is already there, posting a picture or video on Facebook or Instagram is not putting you at any risk, the worst that could happen is getting negative comments and people talking. Of course, people will talk no matter what, some might even be jealous, ha-ha.
The paranoia to post on social media is simply the fear of failing or criticism, nothing more. On the other hand, it is a branding and business tool, it could provide an opportunity to climb higher in your career ladder, or the least you could do is inspire someone in your stories. Like someone told me, it is a way to go out there and get yourself the life you want. It is an essential component of personal success today.
The good news is that you don’t have to live with the paranoia. Slowly unpack what scares you the most. The world is continuously becoming reliant on social media apps, and the best you can do is leverage social media to build your own brand. Worried about being discreet? You can control what to reveal, and keep personal information private. Start by posting pictures that reflect your hobbies, interests, your passions, keep it clean and tell your story. Let go of your fear and just start, there is no way around it!
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments