Most definitely, biases are simply the lens through which we process information.
Often, there's presentation bias where just because a startup isn't able to communicate well, it's easy to conclude that they're not doing anything noteworthy, sometimes it's not so. It can also be the reverse where there's a lot of hype but no substance. I'm aware of these and lookout for this.
Prior knowledge or preconceived notions also play a part in clouding my judgement. To mitigate this I just go ahead and still listen in on a conversation or take a call to learn more about the situation.
For me, recalibrating myself starts with remembering and returning to what my editorial objectives are. I'm trying to shed more light on an important story or explain a concept. I strive to simply look at the facts and simply state them.
For instance, there's a story I'm currently working on that I sincerely doubt the startup is legit and many people share the same sentiment but I'm a journalist, those things don't matter. My job is to simply listen to different parties and gather enough information. You don't just wake up and decide someone is lying, you have to prove beyond reasonable doubt that that's the case.
The author of the article argues that biases are not necessarily evil, they simply exist because the answer to the big questions of life many times can't be answered by facts. They then go on to make a case that we should seek to improve and refine our biases rather than trying to ignore them. I agree with this and think it's worth considering in the quest for objectivity.
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to between 7 and 20 community members with the best insights in the past month.
The winners are picked by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
Below is a list of badges on TwoCents and their designations.
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