<p><img alt="" src="/media/inline_insight_image/1000355117.jpg"/></p><p>We say that doing what we are passionate about is enough to derive satisfaction out of the work we do. It promises to send pulses into what otherwise would be seen as lifeless. It promises to bring vividity into the greyscale that colours our herculean tasks. It promises that loving what we do, doing what we love is enough.</p><p>There is a subtle disdain that is garnished within our conversations, on and off the grid, for people that are doing what they have to do instead of what they love. You'd come across remarks like "Do what you love and you will never have to work a day in your life" or "The passionate person will always beat the person incentivised by money". If you're sensitive, even just a little bit, this <strong>will</strong> get to you.</p><p><img alt="" src="/media/inline_insight_image/1000355122.jpg"/></p><p>You'd start to replay all the instances in your life that felt like betrayal, where it seemed like you exchanged genuine fulfilment for some th ing bringing monetary satisfaction. It lingers at the back of your mind and may start to manifest as micro or even macro-aggressions. Suddenly, your job starts to become a drag, the course you have chosen to study becomes a curse. You look within your radius and notice that people around you are also in a similar situation.</p><p>As you begin to trace your steps to know how you got here, you start to see some recurring motifs around yourself and others: it might have been parental pressure so you had to force yourself to love it, it might have been financial frustration or just fear of the future that nudged you to choose this career path or course.</p><p>Something else might have been calling your name and tugging at your heartstrings; albeit gently, softly but firmly. "I'll get back to you later when I'm in XYZ position, I promise", that's what you tell that voice, over and over again. Some people still hold on to that voice for dear life as it offers asylum from a world that is driving them mad while others, becoming consumed with the inevitabilities of life, never hear from it again.</p><p><img alt="" src="/media/inline_insight_image/1000355128.jpg"/></p><p>Passion. A word that implies everlasting, kinetic energy towards something, something so exciting that it gives you sweet dreams, it keeps you up at night, it is part of what wakes you up in the morning, it might even power you through the day. It's like incessant fire thay doesn't consume but rather: purifies, refines and redefines its vessel.</p><p>The root of the word, passion, is the Latin word, "pati", which means: "to suffer", "to endure" or "to be acted upon". </p><p>Coming across the etymology of this word that has been thrown around casually, especially nowadays, really puts things in perspective.</p><p>Passion is not just about being filled with contagious enthusiasm for something, it isn't just about loving what you are doing ALL of the time(as if that's humanly possible). It entails a part that is seldom spoken on:</p><p><strong>Passion is the willingness to suffer when taking action on whatever is the object of your gaze.</strong></p><p>You're ready to look and feel like shit, you're ready to be spat on the face, you're ready to feel pain, you're ready to keep on going even when the chips are down, you're ready for your heart and will to be grotesquely contoured just to bring whatever is in your mind's eye to fruition.</p><p><img alt="" src="/media/inline_insight_image/1000355130.jpg"/></p><p>So, when we look around and see those whose hearts are filled with glee when doing the same things we do begrudgingly: let us remember that there is madness behind the beauty, that there are impurities within the gold. And maybe, just maybe, these people could inspire us to find the courage to listen to that quiet voice that pulls at our conscience and hearts. That nudges us to compromise our compromise, just as we did to that voice before.</p><p>That we would find that, which we are willing to suffer for and Never. Let. Go.</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments