<p><span style="background-color: transparent;">In our present day society which is fast paced and diverse, certain things remain unchanged. People have various sources of information to consume, ranging from newspapers, radios, TVs or news websites. However, there are cases where one and the same information can be narrated differently by each media, while some may choose not to narrate the story at all. Such circumstances are greatly influenced by the editorial policy of each media organ.</span></p><p>The editorial policy refers to the guiding principles, rules and values upheld by media houses that determine what should be broadcast to the public. It defines the journalistic identity, credibility and orientation of the media house.
</p><p>Several factors make up the editorial policy of a media house, notably purpose, accuracy and objectivity, respect of ethics etc., and while media houses share common factors like respect of ethics and accuracy, other factors like impartiality may not be common. There are some media houses that choose to focus on the good aspects of a story they cover.
</p><p>For example, a news magazine can focus on fashion and culture of a people, a radio channel can focus on health in general, a TV channel can be strictly religious, or a news website can focus on technology and mechanics. For each of these examples, the media houses will ensure that latest news updates, programmes and documentaries revolve around the chosen domain.
</p><p>While most media organs have similar sources of funding, their missions and editorial independence are different. This is what makes some of them to be Public Service Broadcasters (PSBs) while others are State Broadcasters (SBs) . A clear-cut example being the British Broadcasting Corporation (BBC) being a public service broadcaster and the Cameroon Radio and Television (CRTV) being a state broadcaster.
</p><p>This will be explained further in another insight. Until then, can you think of some features that make PSBs different from SBs? Or to you are they the same?</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to between 7 and 20 community members with the best insights in the past month.
The winners are picked by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
Below is a list of badges on TwoCents and their designations.
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