I want to emphatically state that content is not king, but it could get you to the throne. Put differently, your business or brand could have great quality, but you could struggle to be noticed. A while back, I was comfortable with the idea of not being outside or staying in the shadows. I call it the underdog mindset. It's knowing you're good at what you do without pushing your content or business outside. The good news is that I've changed my perspective. It's okay to shine brightly, like a diamond.
Have you ever wondered why some content creators get famous overnight whether or not their content is great or mind-blowing?
Well, let me spill the gist—they promote themselves through reputable blogs, news channels, as well as other third-party sites. It's the same way people run targeted ads on Facebook, YouTube, and Instagram to get their digital products out there so potential consumers can buy them. So yeah, you spend money to make money.
Imagine the fan base you could generate if you promoted your skin care products on the Facebook page of a popular celebrity.
I'm sure you can recall a popular skit maker who just blew up overnight or a low-key business that became the talk of the town overnight. It's very possible they did it!
They paid for promotions. It's okay to promote, and you shouldn't be scared of doing the same. Just make sure you are strategic about it so it won't be a waste of time.
From the foregoing, you can deduce that having a large fan base is equally valuable.
In other words, there's money in the "crowd." So yeah, push equally to have many followers and keep your content great.
You may remain in the trenches on the mainland despite having island content. In other words, you fit the blow!
Go outside and shine your light
Promote Promote Promote !!!
Learn Unlearn Relearn
You fit no blow!
BySamuel Ibok•3 plays
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At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to between 7 and 20 community members with the best insights in the past month.
The winners are picked by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
Below is a list of badges on TwoCents and their designations.
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