<p>The best businesses often start when someone solves a problem they personally face. If you wouldn't use your own product every day, it's hard to convince others to. </p><p><br/></p><p>Ask yourself honestly: </p><p><strong>"Do I really need this? Would I pay for this with my own money?"</strong></p><p>Products built from real personal needs work better and last longer.</p><p><strong>Why This Works</strong></p><p>1. <strong>You get the problem</strong></p><p> - No one understands the issue better than someone who deals with it daily. </p><p><br/></p><p>2. <strong>You'll care more</strong></p><p> - When it's your problem, you'll work harder to fix it right. </p><p><br/></p><p>3. <strong>People trust real users</strong></p><p> - It's easier to sell something when you actually use it yourself. </p><p><br/></p><p>4. <strong>You're the best tester</strong></p><p> - If it works for you, it can work for others like you. </p><p><strong>Real Examples</strong></p><p>- <strong>Canva</strong>: Made because the founder got frustrated with hard-to-use design software. </p><p>- <strong>Glossier</strong>: Created after the founder spent years writing about what beauty products should exist. </p><p>- <strong>Superhuman</strong>: Built because the founder wanted a better way to handle his own emails. </p><p><strong>Simple Truth</strong></p><p><strong>"Build something you need, and others will need it too."</strong></p><p><br/></p><p><strong>Picture this</strong>: A founder using their own product at their desk, with notes about improvements nearby. </p><p><br/></p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to between 7 and 20 community members with the best insights in the past month.
The winners are picked by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
Below is a list of badges on TwoCents and their designations.
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