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Faye🥀 Nigeria
Student @ University of Abuja
In Trending 2 min read
The Olodo Uprising: We Know What We’re Doing
<p>Peller and Gehgeh are not authentic. They are not satirists. And they sure aren’t “keeping it real.” They are olodos— genuinely ignorant people saying genuinely ignorant things. And we are rewarding them with millions of views, brand deals and fame.</p><p> </p><p><br/></p><p><br/></p><p>This isn’t complicated. The Olodo Uprising is not a debate about authenticity versus ignorance. No. It is a clear answer: we have chosen ignorance. We click. We share. We make them famous. Not because we mistake them for something else, but because we simply do not care.</p><p><br/></p><p><br/></p><p>We reward the loudest, not the smartest. The most confident, not the most correct. The most entertaining, not the most informed. Peller and Gehgeh are products of a system we built with our own attention.</p><p><br/></p><p>People say, “It’s not that deep, it’s just for content.” They say, “He just has grace.” No. It’s not grace. Grace doesn’t explain millions of views for saying the wrong thing. Grace doesn’t explain brand deals for being confidently incorrect. What explains it is us. Our likes, our shares, our willingness to turn ignorance into entertainment.</p><p><br/></p><p><br/></p><p>Let’s talk about Peller. He stuck his hand through his car sunroof, holding out cash, and made a struggling man run after his car— chasing money they desperately needed just to eat. And he laughed. We watched. We shared. We called it content. Tell me— when did watching someone’s hunger become entertainment? No, humor me please.</p><p><br/></p><p>When did degrading a person in need become funny?!</p><p><br/></p><p>Then there’s Gehgeh— handing out the dumbest relationship advice you’ve ever heard. The kind of nonsense that would ruin any relationship if followed. And people will say, “E no really go far like that.” We know it’s content. No. You don’t. Because the people watching? They’re not laughing. Some of them are taking notes. Some of them are actually applying that nonsense to their real lives. That’s not satire. That’s damage.</p><p><br/></p><p> And before you say, “But at least it’s making them rich”— this is the Olodo Uprising we are talking about. Are we really justifying cruelty and stupidity because somebody is cashing out? Since when did a paycheck make ignorance acceptable? Since when did profit erase the harm?</p><p><br/></p><p>It’s not authenticity. It’s not satire. It’s cruelty dressed up as content. And we rewarded it with views, likes and popularity. We didn’t just tolerate it— we amplified it.</p><p><br/></p><p>We didn’t discover Peller and Gehgeh. We created them. Every view was a vote. Every share was an endorsement. Every laugh was permission to keep going. Society didn’t just celebrate them— society manufactured them, fed them, and elevated them. </p><p><br/></p><p>A society that celebrates these people is a society that deserves them and their ideologies. </p><p><br/></p><p>So can we all just stop pretending this is nuanced? The prompt asks if we are rewarding ignorance or authenticity. The answer is ignorance. And we all know it. </p><p><br/></p>

Competition entry | The Olodo Uprising

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Shoutout to Ycee for coining the term "Olodo Uprising." I've never heard a phrase more fitting for what we're witnessing.

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