<p>Books still hold weight. But let’s be honest—these days, it needs a viral video on <a class="tc-blue external-link external-link" href="https://twocents.space/insights/tag/booktok" rel="noopener noreferrer" target="_blank">#booktok</a> and <a class="tc-blue external-link external-link" href="https://twocents.space/insights/tag/bookstagram" rel="noopener noreferrer" target="_blank">#bookstagram</a> to get anybody to pick it up.</p><p><br/></p><p>The real issue isn’t that social media replaced books. Not really. Not truly. The issue is that social media has turned them into relics of validation. </p><p>We no longer read to discover, we read to “verify” what we already saw in a 280-character thread. </p><p>Influence now moves from screen to page, completely reversing the traditional hierarchy. </p><p><br/></p><p>Think about it. A book doesn’t become influential because it’s well written. It becomes influential because someone on TikTok cried over it. Take my all time favorite, Fourth Wing by Rebecca Yarros for example. I only read it because a certain @Chanè cried over it. Because a tweet dissected it. Because the algorithm blessed it. </p><p><br/></p><p>The knowledge inside was always there. But the validation? That comes from the feed. </p><p>We read differently now. We scroll first, then open a book to check if the thread was right. </p><p><br/></p><p>Discovery happens on the screen. Depth still happens on the page but only after the screen gives it permission. That’s the reversal. Books still hold weight. They just don’t get to decide when it matters anymore.</p><p><br/></p><p>The real shift isn’t consumption. It is authority. Before social media, a book’s credibility came from the author. Now, it comes from engagement. A brilliant book with zero likes might as well not exist at all. A shallow one will a million shares becomes a “must-read.” </p><p><br/></p><p>We didn’t stop reading. We only handed the gatekeeper’s keys to the crowd.</p><p><br/></p><p>Social media drives the influence that moves the masses, but books still hold the power that moves the mind. One is the heartbeat, the other is the bone. You can live without a bone for a moment, but you cannot build anything that lasts without a skeleton.<br/></p><p><br/></p><p>So no, social media has not replaced books. It just decides which ones matter. And that might be a more interesting problem.</p><p><br/></p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to between 7 and 20 community members with the best insights in the past month.
The winners are picked by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
Below is a list of badges on TwoCents and their designations.
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