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TwoCents

Do you think print media will ever get faced out from society? If yes, how soon do you think this will happen? If no, what are some reasons why print media and advertising will persist in society.
Dr. Emmanuel Mogaji
No. I don't think print will be out. I teach my students that print media is not dead but evolving. Evolving in two ways. 1. It will later turn to something premium, unique and breaking the media cluster when everyone has gone digital. Those doing print will look different. 2. Print is evolving by incorporating the power of social media. Undoubtedly,  the readership is reducing and interest is reducing but I believe it can still be an integral part of marketing communications and brand awareness. 
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