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Writer and Filmmaker @ Middle Girl Productions
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Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
Top answers from some of our sessions.
Thank you for your kind words Segun!
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
I must say this is a very relevant and interesting topic. Celebrity endorsement, especially in the days of social media will continue to play a huge role in business management and marketing communications.From a research perspective, you might want to understand1. The type of brands that are more likely to use celebrity endorsement - banks, telecom or gambling company?2. What type of advertising appeal are being adopted? Are they emotional appeal or rational appeal?3. What type of celebrity do we have endorsing products? This can be cross tabulated with point 1.4. What are consumers attitude towards celebrity endorsement? Is it a norm or people are tired of it?5. Speaking with Brand Managers, what are their challenges in selecting and working with celebrity influencers?
Dr. Emmanuel Mogaji
Senior Lecturer Advertising and Marketing Communications @ University of Greenwich, London
Thanks for your kind words and for this question Joshua.This is an area I'm passionate about and I've been opportune to coach young adults on this, talking about one's lifework and career development. Concerning being multi-passionate, you're right, all passions may not be unveiled at a time, one could lead to another. However, the principal anchor in this regard is to discover an overriding purpose that all passions hinge on. For example, I am passionate about human development, youth development and life skills. All of these passions and expressions are contained within my purpose of raising young people and moulding minds. Imagine not been clear on what to use the passions for or even my gifts and abilities, it would be like disarray, doing many things without focus and direction and eventually a case of abuse and misuse.Starting out, don't be rigid. We evolve in seasons. However, know the connection of each season/passion/expression within the grand scheme of your lifework and purpose. I would rather suggest that one owns his/her life outcomes as against external circusmstances/'fate'This resource will come in handy as well, check it out https://abrahamowoseni.com/joinlhc
Dr. Abraham Owoseni
Educator @ Covenant University
You are right...however African companies need to see talent attraction and retention beyond just the pay cheque but the entire employee experience from culture to development opportunities and other areas like employee wellbeing, diversity, long term rewards like shares option, etc.
Dolapo Onasanya
HR Manager @ Pernod Ricard Western Africa
Hi Isaac, i am glad you find the answers useful. To the first question, finding tailors was a major problem for me mostly because i had no interest in actually sitting on a machine. I personally do not enjoy it. I also started with no direction in mind i just kept saying i wanted to do ready to wear but didn’t think of basic things like the kind of clients i wanted to cater to and how i can get them. The tailors that were very good were expensive, I couldn’t afford them but i went ahead and got one regardless.
The business was barely surviving i had to let him go.Knowing your target audience is important so if they aren’t in your immediate circle, you have do something else short term to get noticed by your actual target audience. Getting clients was a problem because my social circle is extremely small and were also in my tax bracket while i was aiming for people outside that bracket.It is also important that whenyou give someone a discount, make sure you tell them it is a discount.Learning and restrategizing is the most important thing. When something isn’t working find a new way. My brand is still evolving and that is fine, till you find what works.
For starting up you might not make a lot of profit and that is fine, if you have a long term plan. Might being the keyword, it honestly is not the case for some people. Social capital is a huge determining factor. You want people to notice you and experience your brand once you have that you can start to mark up, those who know your value will stay. Do not take on more than you can handle, it will affect your quality of work and it will mess with you. Activity is not productivity, prioritize things. Learn when to say noAbout staying true to your style I honestly will say you decide that. Nothing wrong in letting other things influence your style. The idea of a business is making money, i also understand that carving a niche is important but if its not working you might need to tweak it till it works.
Yewande Orenuga
Creative Director @ Thalia Bespoke Nigeria
The preamble of the African Charter enumerates a list of basic Human Rights norms that must be applied by every state party.
In a bid to bridge the gap between human and People's right and the protection/preservation of different cultural values in Africa , the Charter ensured the creation of the African Commission on Human and People's Rights from its Article 30 et seq.
Article 62 of the charter compels each member state to submit every 2 years a report on the legislative or other measures taken to ensure rights and freedoms recognised and guaranteed by the charter.
Hence in cases of those African countries that still maintain a strong attachment to long standing cultural practices that violate human rights, article le 61 of the charter stipulates that; once such cases are brought before the commission, considerations as subsidiary measures will be made to determine the principles of law , other general or special international conventions, laying down rules expressly recognised by member states of the Organisation of the African Unity, African practices consistent with international norms on human and People's Rights, customs generally accepted by law, general principles of law recognised by African states as well as legal precedents and doctrine .
Arrey Ojong Collins
International Criminal and Human Rights Lawyer
No I don't! I think today, ML is being used a crutch to solve major problems when simple solutions are much more effective. For example, if you talk about leveraging ML to create better educational outcomes but you don't have enough schools or even electricity to run these systems, there is obviously a mismatch in priorities.
Chinasa T. Okolo
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Having a political Godfather and Godmother is not in itself a wrong approach. It is how it is done that must be looked at. A sound Godfather or Godmother would not introduce you into ignoble things. He or she would rather protect you from exploitation. Anyone who would introduce in a clause that is exploitative has no business becoming your Godfather or Godmother. So in choosing a Godfather or Godmother, be wise and be discerning. Choose to the right people
Bright Agropah
Author. Speaker. Reformist
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