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Belinda Chiazor
Writer and Filmmaker @ Middle Girl Productions
TwoCents is a fantastic platform for writers to authentically express diverse opinions without rigid rules or deadlines.
It offers the perfect space for creative freedom, where you can write on any topic and even get tipped for engaging, witty content. I truly commend their dedication and look forward to the future!
Oluseyi Vandy
Freelance writer, audio producer, 3D modeler/animator
This platform has been a welcome development. It's been a place to help me arrange my thoughts and improve in ways
to analyse issues, research and communicate my views to others, it has also been a place to vent which is
therapeutic atimes😂
Kate Mwambo
COO @ Enchird Technologies Sarl.
TwoCents sparked my passion for writing and introduced me to lifelong connections.
From the moment Tobi shared the link with me and I joined, I never looked back - it's TwoCents till infinity!
Esther Omemu
Design Associate @ Hera Marketing
Writing for TwoCents has been like finding my people—a place where sharing my thoughts actually matters! Not only do I get to dive deep into topics I'm passionate about, but I also get real support from readers through tips and subscriptions.
Plus, the connections I've made with other African creators are incredible. It's not just a place to publish; it's a community where your voice can actually make waves (and earn a few coins while you're at it!). TwoCents has turned my random musings into meaningful conversations
Anita Koske
English Language Teacher/Assistant @ Academie de Versailles
My best friend introduced me to TwoCents, and I remember chatting with Tobi and think how brilliant the platform is!
More than two years later, I still feel the same, the space offers more than just nuggets of wisdom here and there, you can get inspired and even channel your creativity in a great way. There's so much TwoCents has to offer and I can't wait to see what it blossoms into🌸
TenQuestions
Q&A Sessions with bright African minds across the globe.
GET ANSWERS FROM THOSE ON THE FRONTLINES.
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Help others grow by sharing what you've learned. Because no matter what stage you are in your journey, there's always someone behind you.
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Post what you're learning or an idea that you're forming and spark informed conversations with colleagues from across the continent.Recent Sessions with some of Africa's brightest minds.
Doctoral Student @ MIT
HR Manager @ Pernod Ricard Western Africa
Senior Digital Communications Analyst @ Oando Plc
Creative Director @ Thalia Bespoke Nigeria
Senior Writer @ TechCabal
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Educator @ Covenant University
International Criminal and Human Rights Lawyer
Senior Lecturer @ The Technical University of Kenya
Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated
Top answers from some of our sessions.
It's all about marketing yourself. If you believe you have the skills, make them believe it too.
Whether it is an official interview position or a networking opportunity, always make sure to take advantage and sell yourself. If you contribute to open source, highlight it in your conversation. If you''ve developed any applications or even simply learned a new technology/programming language, never fail to mention those. Do not let the lack of professional experience deter you.
As a developer, I would also suggest to create a portfolio of your work, no matter how small. If this portfolio is technology-based, like a well designed website or app, that highlights your skills even more and can serve as a great first impression and good conversation starter.
Bimpe Ogunmoyero
Design Engineer @ Intel Corporation
Hi Isaac, i am glad you find the answers useful. To the first question, finding tailors was a major problem for me mostly because i had no interest in actually sitting on a machine. I personally do not enjoy it. I also started with no direction in mind i just kept saying i wanted to do ready to wear but didn’t think of basic things like the kind of clients i wanted to cater to and how i can get them. The tailors that were very good were expensive, I couldn’t afford them but i went ahead and got one regardless.
The business was barely surviving i had to let him go.Knowing your target audience is important so if they aren’t in your immediate circle, you have do something else short term to get noticed by your actual target audience. Getting clients was a problem because my social circle is extremely small and were also in my tax bracket while i was aiming for people outside that bracket.It is also important that whenyou give someone a discount, make sure you tell them it is a discount.Learning and restrategizing is the most important thing. When something isn’t working find a new way. My brand is still evolving and that is fine, till you find what works.
For starting up you might not make a lot of profit and that is fine, if you have a long term plan. Might being the keyword, it honestly is not the case for some people. Social capital is a huge determining factor. You want people to notice you and experience your brand once you have that you can start to mark up, those who know your value will stay. Do not take on more than you can handle, it will affect your quality of work and it will mess with you. Activity is not productivity, prioritize things. Learn when to say noAbout staying true to your style I honestly will say you decide that. Nothing wrong in letting other things influence your style. The idea of a business is making money, i also understand that carving a niche is important but if its not working you might need to tweak it till it works.
Yewande Orenuga
Creative Director @ Thalia Bespoke Nigeria
I think it is very important for brands to reflect their target audience. This is the time of being 'WOKE' but it must be done right. Compare Gillette's advert We Believe: The Best Men Can Be and Nike's advert with Colin Kaepernick. Gillette's advert didn't do well because people could into just buy into their message. Brand Managers needs to start considering cause marketing but need to be mindful it may back fires BUT they should always remember there was a motivation for doing it. Brand Managers could definitely use it to engage and connect with their audience. The audience sees the brands on their side, feel emotionally connected and willing to patronise.
Dr. Emmanuel Mogaji
Senior Lecturer Advertising and Marketing Communications @ University of Greenwich, London
What is the duration of your preferred exit/ROI when you invest?
- 7-10 years (although we might sell a % shares earlier to lock profits in secondary markets)
What are the top 5 criteria you consider when investing?
* Large Market Size
* High Quality of team
* Really painful Problem / real market need
* Distribution/Acquisition Channel
* Simple business model
Since your journey investing, what has been your biggest mistake and lesson learned?
* Not sure I''ve made a big mistake yet, but we''re still early and mistakes are part of the journey
* My biggest lesson is the quality of the team matters most, so invest in quality founders that I can see myself working for.
What are top sectors you have invested in?
* Fintech
* Crypto
* Education
* Just done a deal in social commerce (TwoCents Exclusive)
As a startup, what should i think of or put in place before contacting an angel investor or VC?
*Have a product, show you can build something and have some users
I understand the risk of investing in start ups, how do you react when a startup you invested in does not produce good returns or fails?
* I expect at least 70-80% of my investments to fail
As an aspiring venture capitalist, what is are the steps in being one and your general advice?
* Start a startup and learn from the experience
* Try writing an investment thesis/memo on a company that hasn''t raised money and why you would invest in them, check out opentraction.com for sample investment memos
Yele Bademosi
Investor @ Microtraction
I think the first question should be: does this problem actually need ML?
Chinasa T. Okolo
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
Yes, we have lots of our youths doing great in the digital space. The ideas they have is out of this world. Very little funds are needed to create any solution around the digital space. All that is needed is the skill and the idea, that is all. Also, some Nigerians are running back to the country to start their businesses to be able to meet the needs of other countries. Someone met me last week about having a start-up around setting up charging stations for electric cars. If this is done, then electric cars will be available sooner than we think. We may have issues with power and bad roads, but I don't see it stopping the ideas of our youths The raw materials and people are readily available aside from the fact that you have to train them. Therefore, Nigeria is a fertile ground for digital entrants. It may be expensive at first but will become cheaper as time goes on. I hope I answered your question? Kindly feel free to get back to me with further questions.
Dr. Mayowa Agboola
Deputy Director/Coordinator @ Open and Distance Learning (ODL) & Curator, HSL
Hello Pemi, Video is the present and future of content marketing, and people generally gravitate towards video, so it is a really effective way to reach your audience, but you mustn't ignore other content formats that may be more useful in getting a particular message across. Yes, email is still very efficient and has a very high Return On Investment (ROI). Some of the most common mistakes are not understanding your audience, not giving your strategies/plans enough time to give the desired results, not evolving and being so afraid of failing you take no chances.
Toyin Jolapamo
Senior Digital Communications Analyst @ Oando Plc
I've known I wanted to go to Stanford since I was 11 years old when I read a book that said something like "having a degree from Stanford University is a big deal." From then on I had an almost problematic obsession with doing well in everything so that I would be admitted.Because I knew I wanted to go there, I worked really hard in high school to stand out from my classmates.
I went to a moderately wealthy high school, and competing academically and socially with people that have access to generational wealth takes strategy. I chose to take on 2-3 extracurriculars each year. Freshman year I was the president of the freshman class and captain of the freshman basketball team and played volleyball, Sophomore year I was a chair in the same student government, on varsity basketball and JV volleyball, and participated in the competitive mathematics club. Junior year I cranked up the AP courses, taking essentially everything AP, still playing on Varsity Basketball and Volleyball. Senior year I was captain of the Basketball team along with my other extracurriculars and APs.
There probably were other things, as this was over a decade ago. In terms of academic performance, I was ranked #8 in my class upon graduation with above a 4.8 GPA.Even though I had a strong record, I was still nervous to apply, and so I decided to apply to the Restrictive Early Action round, which means you cannot apply early to any other school, although you are not forced to attend upon acceptance. Luckily I was accepted, and decided to not apply to any other school
While I put myself in a good position to be accepted, nobody else at my school was, including those that had better academic records than me. This could be because of my application essay, in which I told the story of why I have 9 siblings in my family and how that has helped me grow as a person. I think the academic performance and the uniqueness of my story were helpful in standing out from the crowd of perfect transcripts.
Ifueko Igbinedion
Doctoral Student @ MIT
The African Commission in recent years have been doing enormous work to enable Africans understand their digital rights mostly through its yearly ordinary sessions which is mostly done in synergy with NGOs. A quick reference could be made to the African Centre for Democracy and Human Rights Studies (ACDHRS) in Banjul the Gambia , Digital Rights featured prominently at the African Commission on Human and people's rights 68th session. You can equally check on the outcome of the 69th session of the African Commission, issues relating to Privacy where seriously death with at the 62nd session etc etc ...
Arrey Ojong Collins
International Criminal and Human Rights Lawyer
Industry is very broad since there are so many different applications large tech companies are working on. The needs are pretty much the same, it just depends on what specific project it is (ads targeting, email autocompletion, heart rate detection, etc.). I would say the major difference is learning how to scale these algorithms for use across thousands, maybe millions of users but this has pretty much been figured out.Pretty much everything out of theoretical ML is applied, so if you're interested in working with text data pursue projects in NLP or if you like image + video data, pursue Computer Vision!
Chinasa T. Okolo
Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University
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