I see a future where people will be more willing to avoid advertisements, they will get tired, skip and block advertisements BUT then Artificial Intelligence will come onboard to create emotionally appealing advertisements through data extracted from customers. This AI developed advertisements will align closely with the individuals' preference. They will be uniquely produced for each individuals. So if you like a dog and listen to Micheal Jackson and your friend likes a cat and listens to Janet Jackson, same advertisement are served on your phones, you will see a Dog ad with Michael Jackson's background song while your friend will see a cat and Janet Jackson background music. . Its about personalising advertisements to break though the media clusters.