<p><strong>Are We Really Rewarding Ignorance or Authenticity?</strong></p><p>Personally, I don't think what we are seeing on social media is necessarily an “Olodo uprising.”</p><p>Most times, the people getting the most attention are not necessarily uneducated or unintelligent. They have simply understood social media and, most importantly, they understand what attracts people's attention.</p><p>You see someone come online acting like they don't know anything, saying things in a certain way or behaving like an “Olodo,” and people immediately assume that this is who the person really is.</p><p>But social media is not always a true reflection of who you are.</p><p>Some people have studied their audience. They know what makes people laugh. They know what people will comment on, share and talk about. So they simply give the audience what they want.</p><p>And if that brings them attention, followers and eventually money, why wouldn't they do it?</p><p>To me, that doesn't mean they are actually ignorant. In fact, some of these people may understand social media better than the people calling them “Olodos.”</p><p>I'm not saying everyone doing this is secretly educated. That's not my point. My point is that we shouldn't mistake the character someone plays online for who they actually are.</p><p>Maybe we are not rewarding ignorance.</p><p>Maybe we are rewarding people who have simply figured out what works.</p><p>And honestly, in today's social media space, knowing what works and knowing how to turn people's attention into something valuable is also a form of intelligence.</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to between 7 and 20 community members with the best insights in the past month.
The winners are picked by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
Below is a list of badges on TwoCents and their designations.
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