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What are some not-so-well-known tips on marketing communication that you believe are essential in building brands and taking business to the next level?
Dr. Emmanuel Mogaji
These tips actually depends on many factors including type of brand, market and target customers. In one of my research on financial services in Nigeria, we discovered banks use 'market storm'. This is when the banks goes to the market with their branded t shirt, carry music and engage with market people. This was a marketing strategy that many people in Europe may not understand. I was told to explain the concept and ultimately they found it different because often no open markets but indoor shopping mall, loud music not allowed and people go on their way. So while I can say market storm is a ot-so-well-known tips on marketing communication, it can be relatively used. 
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