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Tobi Ajayi

Hi Yele,

First is, would you say a lot of early stage Nigerian startups are getting over-capitalized which has inevitably lead to crazy, inflated valuations that never get justified? and if yes, what do you think is the best way (for VCs and Angels) to go about valuations for early stage (pre Series A) startups.

Second is, after investing in several startups across Nigeria and Africa, what are 2 major insights you have gleaned so far as regards maturity of verticals, quality of team and product-market fit.

Lastly, a lot has been said in the ecosystem about B2B versus B2C as per maturity, monetization, growth potential etc - what's your take on this?

Thanks.

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Yele Bademosi Investor @ Microtraction

At the early stage, valuation is more an art than a science, first both sides have to want to do the deal, then is there an intersection between my maximum and their own minimum valuation, if there is then we do a deal, otherwise I try to connect them to later stage investors or we revisit when the company has made enough progress to get the valuation they want.

Another contrarian viewpoint, I don't think many companies that get started are venture backable, they may make good profitable software businesses but only 2-3% of software or tech-enabled businesses are venture backable. It's a function of how big the company can be from a revenue standpoint (at a minimum $25m/yr), which is a function of how big the market is ($100m+/yr and growing) and fast you can capture the market i.e. an adequate distribution strategy for the product offering.

For now, I am biased towards B2B & B2B2C offerings - consumer African startups have struggled to scale cost-effectively so we are looking for businesses that can leverage commercial / distribution partnerships to scale.

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