"Olodo Generation": Ignorance to Absurdity, or Something Else?

"Steal like an Artist", was a book I read recently. The main thought of the write up is that no work of art is truly authentic, just a bunch of elements adopted from past works or in this case, contents, jumbled together and reimagined. Hence, authenticity is not really what it seems, there's truly nothing new under the sun. We do need these reimaginations though, not because it is 'something new' but because it reminds of the possibilities in our creativity, in our thoughts and ideas, and yes, even if it is Peller's purely undervalued and unintelligent entertainment. On this note, we do not reward ignorance, neither do we authenticity— but we do something far more simple, we reward. Whether mere unintelligent entertainment or valuable contents shared, one thing remains true, there are underlying values we tend to forget drives these contents; persistence, consistency, and diligence. These things are what gets these people Ycee would call "olodo generation" into having a lot more than your average Nigerian 9-5er. These 'olodos' did not just blow out of one video or one stream or one viral video, they built their community 'brick by brick'. From one video, to one viral video, to being another big name in the Nigerian 'olodo' community apparently. These underlying skills and whatever brand or business you're building for yourself simply has a better chance at getting you substantial cash than educated professionalism in Nigeria. What is my point? The education system has never really been protected. Why? Because there's no job security!!! And these 'olodo generation' after being rewarded for their consistent undervalued entertainment still gives back— something we tend to forget. The educated people also get rewarded, I mean there's kagantech, Aproko doctor, Nancy Umeh, just to mention a few. You'd argue that this 'olodo generation' contents get more rewarded than these educated ones, true, that's the problem, and also the solution. These 'olodo' contents are louder because we enable it and with everything that goes on in this country, it just maybe what we need to cope, to live, and to survive everyday in this OVERSTIMULATING COUNTRY. All in all, I feel the 'olodo generation' phenomena is just based on some standard that discourages inclusion of uneducated people in the digital world and simply reinforces the barriers to social mobility. No content is not valuable, it's either you just have an educational standard to what you consume, or you simply cannot see the underlying values you need to be elevated in every environment. The internet is open and always will be. Training your algorithm would help you to not support these 'olodo" contents at your own discretion at the least, we need more educational content on the streets too I agree, but not at the disablement of pure entertainment. - wrightwriteswrit ©2026

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