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Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
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In Business Development • 2 min read • Oct 21, 2022 08:36a.m.
Data is not King
<span class="html-content"> <p>Before passing judgment on my claim, please read it all the way through. Conversations about data have become topical in most industries. I've heard a few people say things like "I'm a numbers person.&nbsp;</p><p>Well, I came to shake table!</p> <p>First, I believe data is important, but how about telling stories with data? This is because not everyone you pitch to will clearly understand the numbers.&nbsp;</p><p>Quick question: how many "ads" have you seen based solely on numbers? I believe that most people dislike numbers.Besides, your pitch shouldn't be like a maths class...&nbsp;</p><p>That's PTSD for some of us.&nbsp;</p><p>This is my suggestion to entrepreneurs or anyone going for a pitch. Tell stories about your data. If you can sell your story to them succinctly, they will feel your data is right. The numbers should mean something they can relate to.&nbsp;</p><p>Check out this sample of a pitch- Lagos is the city that never sleeps. Most residents are often stressed out and barely have time to eat due to the unending rush in the city. Stress, or exhaustion, is one of the leading causes of death in the state We have created a novel noodle pack which provides enough energy and whose entire cooking time is just 2 minutes.&nbsp;</p><p>This means no one has to go hungry again, and they can live longer! I present to you&nbsp;</p><p>Delight Noodles-saves time, saves lives!!</p> <p>I'm sure you could see images in your mind while reading the pitch!</p> <p>Imagine bombarding people with so many numbers in that pitch. </p> <p>Convert data to stories. Stories sell faster than data!</p><p><br></p> <p>Learn Unlearn Relearn </p> </span>
Data is not King
By Samuel Ibok
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