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Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
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In Business Development 2 min read
EMPLOYEES ARE CUSTOMERS TOO!!!
<p>Sometimes I wish most employers could learn to see their employees as customers or potential customers. But then, if wishes were horses, there would be no horses! Most businesses have a customer service representative or a client engagement manager. The idea of having people in those roles is to provide premium service to customers and in turn, achieve the profit-making objective of the business. In fact, most businesses are willing to invest heavily to ensure that their "esteemed customers get the best services" at all times. By implication, the customers are not to be treated with levity. However, these same businesses don't invest as much in their employees. My goal is not to cancel businesses totally or undermine their efforts towards developing their employees. In Nigerian parlance, it's basically "see finish." </p><p>The point to note is that the employees are as important as the customers. Infact, employees are customers too! Think of it this way—wouldn't you want your employees to equally patronize your business irrespective of the cost implication? The answer is obvious. How about creating a unit specially dedicated to improving the quality of life of employees? Please don't tell me HR can equally handle it! That department can be called the Employee Development Department. </p><p>I suggest employers should occasionally take surveys asking employees about issues they would like to be addressed and how the company could do better. Some employees could have ideas that could take your business to lofty heights, but they may not share these ideas because of how they are treated. People over Profit because through people you'll make profit. </p><p>It is also important to note that these same employees can ruin your business! There's nothing worse than having bad PR from your former employees. It has a way of discrediting your goodwill. Remember, we're in an age where information can get across the globe in minutes. May your business not trend on Twitter in this "Woke Age" for the wrong reasons😂. Treat your employees the way you would treat your customers. A word is enough for the wise. </p><p>LEARN UNLEARN RELEARN</p><p> </p><p> </p><p> </p><p> </p>
EMPLOYEES ARE CUSTOMERS TOO!!!
By Samuel Ibok
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Hi, it's Samuel, thanks for reading my insights.
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