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Samuel Ibok Marketing Supervisor @ Crusader Sterling Pensions Limited
city Lagos, Nigeria
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In Business Development • 2 min read • Mar 10, 2025 16:08p.m.
EVENT 101
<p>Have you ever gone for an event that blew your mind? I mean the type that you can spend hours talking about. Good events don't happen by chance. <em>Why remain average when you can be special?</em> I had the opportunity to write a few proposals for some brands you use frequently, and I'll be sharing a few tips that can make your next event the talk of the town. Yes, I'm sharing for free because I'm a great guy!&nbsp;</p><p>So, you've received a client brief on a specific event they have in mind, or maybe it's your friend that's seeking help in planning their 7th baby shower. That's perfect! Hope you got the joke. Don't rush into execution without a strategy in mind. There's a number of things to consider. Target audience. What kind or class of people are you expecting to attend the event? You need to research them and understand their thought process, as it can inform other parts of your event. You don't want to play songs from the 60s at a Gen Z party. No be gadus be that! <em>Think of your event as an experience.&nbsp;</em></p><p><img src="/media/inline_insight_image/images (1).jpeg" alt=""></p><p>If you're giving invites, it wouldn't hurt to be creative. Imagine receiving an invite for a robotics program from someone looking like Iron Man. That will be memorable. A smart invite will equally be great. You don't want to host a child's birthday party at a club. The venue for your event matters. Think of the ease of movement, positioning of the stage, emergency exits, and seating arrangements. Decoration has to align with the event theme. Yes, your event should have a theme. If a brand wants to position itself as being rooted in culture, it can choose a theme such as ROOTS. It could have a lot of traditional decorations. Even the choice of songs could be strictly traditional. They can as well have a live band. It's making sense abiii!</p><p><img src="/media/inline_insight_image/images (4).jpeg" alt=""></p><p>If you plan to have managers or ushers at your event, they must be presentable. Basically looking the part. You can hold a virtual training for them to better understand the event and the experience they should sell. If the brand wants to sell themselves as being energetic, then your ushers should be energetic. Hire people who match what you want to achieve.&nbsp;</p><p>Use these points hold body!</p><p>To be continued...</p>
EVENT 101
By Samuel Ibok
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