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Samuel Ibok Marketing Supervisor @ Crusader Sterling...
city Lagos, Nigeria
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In Business Development • 2 min read • Aug 19, 2022 21:50p.m.
FEEDBACK
<p>Like many people, I agree with the idea of occasionally receiving feedback from your customers. Put differently, giving your customers room to either make suggestions or raise concerns about your business is critical to your business success. Let's look at this from this perspective: the aim of your business is to meet certain needs and make a profit. Your customers are the ones paying for your service, and without them, your profit would be unachievable. </p><p>Notably, having these customers share their views in the form of feedback is pivotal. It's possible that they could offer suggestions that would change the dynamics of your business for good, or they could help you recognize flaws you never observed. For example, your product could be great, but your customer service is poor. You may never know this until a customer raises it. </p><p>One thing you must understand is that "available doesn't mean special and your worth is revealed in the midst of options." It's possible that your customers were patronizing you just because they had no alternative. The good part is that if you take a survey asking for areas to improve on, they could suggest changes, and through that, they'd stay loyal to you. </p><p>In the same vein, these feedbacks are psychological in the sense that they give the customers a sense of belonging. In other words, they develop the mindset that you are concerned about serving them better and that you're a serious-minded person. This perception is what would give you a solid fan base. You must not forget that your customers are, in many regards, "ads." Yes, they are ads! One satisfied customer can yield over a hundred new customers through testimonials. You must be intentional about getting feedback from your customers. This also means you must be ready to deal with criticism! Criticism, for me, is part of the growth process. It's basically a form of filtering for those who are interested in success. </p><p>I would suggest that you also get feedback on how your customers perceive the products and services of your competitors. This would help you strategize better. Remember that "feedback is valuable information," but it is what you do with it that matters. </p><p>LEARN UNLEARN RELEARN</p><p> </p><p> </p><p> </p><p> </p><p> </p>
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By Samuel Ibok
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