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710;
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
2118
43253
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Business Development
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3 min read
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Jul 21, 2023 17:12p.m.
Monetizing Compliments
Listen to this Insight
What crossed your mind when you saw the topic of this post? If you're like me, you'd probably start analysing whether it makes sense and how realistic it is. Well, join me as I make an attempt to guide you on how to monetize compliments. Stop laughing! First, I believe you'll give compliments on the basis of something natural and something artificial or external. By natural, I mean things that are static and over which you have little or no power. A key example is your height. While being the tallest in your class feels good because you get to look down on everyone else, you barely contributed to that. So maybe you should go home and say thanks to your parents or lineage! On the flip side, external compliments hinge on efforts you make, hence the use of the word external. They are targeted at things that wouldn't be if you didn't make certain moves. An example is, Oh, sis, you smell so nice, you dress really well, you are always so punctual, and I love your consistency, and many others. You'll have to pay attention to hear what I'm about to say. Both types of compliments (natural and external) are pointers if you think beyond the typical smile that follows a compliment. So you're tall, right? And you receive tonnes of compliments on that. Maybe you can delve into sports. Now, that may look stereotypical, but you may find it easier if you can put in the work. I'm saying this because you have a natural advantage that could earn you money if you build on it. I'm a big fan of playing to one's strengths and working on one's weaknesses. Monetizing compliments doesn't mean charging people to compliment you; it implies seeing the potential in the area the compliments revolve around. External compliments are similar. Let's say everyone at work keeps acknowledging your smell; it's very possible that at least one person would inquire about the perfume you use and your plug. Are you thinking what I'm thinking? You can be the plug! The same thing goes for your dress sense. Respond to that compliment in a respectful yet transactional manner. You could say thank you, and I could get you one if you want to. A conversation can stem from that, and you may perhaps become the business guru that you've been running away from. Think of it: what if it works? How about you try this: People compliment your hair every day, right? Make a post on your IG about your hair routine. Give people enough to keep them hooked, but also enough to make them want more. You may end up having a hair commYOUnity. Maybe your tagline can be for the love of healthy hair or my hair is my choice! I think there's so much we've considered the norm that there are opportunities to cash out. Yes, cash out. When you try this and it eventually works, come back and drop a testimonial in the comments. If it doesn't, keep trying, and it's an advantage because you'll be learning sales skills. Some trace regular compliments to their talents and make money off them. Others blush and say "shae you de whine me nii". Some compliments are pointers- Pay Attention.
Monetizing Compliments
By
Samuel Ibok
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