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57
Lagos, Nigeria
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3908
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My two cents on Two Cents:
Narrow vs wide: Early stage social products need to go niche first then expand slowly. Focus needs to be connecting people within a particular interest, and scaling that community up. In this case, the technology community is a natural fit for early adopters. Building for all is akin to boiling the ocean. You have to find the communities with the most engagement and double-down on those.
Widget vs platform: New social networks deal with a chicken and egg problem that has to be solved. Power users go where an audience is, and the audience go where the power users are. Power users create the content that keeps platforms useful and engaging, but need an audience. New users go where great content is being created: The key to solving this is to build the platform initially as a widget. I tool that solves a particular problem for users, regardless of how many people are on the platform. Build social features around the widget and grow the widget. At scale, the users will turn into communities e.g Instagram started as a picture filter tools for photographers and allowed photographers to share their amazing images with their fans. Pinterest started as an image bookmarking tools. Snapchat started as a messenger that deleted messages….
I’ll stop here for now.
A little introduction. I’m Tomi Walker, a product lover. I’ve been building social, gaming, new media and payments products over the last 8 years. I love to operate at the place where these intersection. And I’ll be dropping random thoughts about product on here
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