<p>What do the eastern states in Nigeria need to do, to produce the next Igbo president of Nigeria?</p><p></p><p>A powerful yet sensitive question, especially in Nigerian political context. Let's face reality...votes are not won by emotions but by strategic.</p><p></p><p>When people talk about producing the "next Igbo president" they're often referring to leaders from the South-east geopolitical zone; Abia State, Anambra state, Ebonyi state, Enugu state, and Imo state.</p><p></p><p>There are key things that would realistically increase the chances but let's let's talk about one major challenge. One major challenge has been internal division. No political unity amongst the South-east politicians, it's either one party is trying to outshine the other leading to internal conflicts among the South-east rulers. They find it hard to align behind a single candidate. So... agreeing early on one strong candidate and speaking with one political voice will strengthen bargaining power nationally.</p><p></p><p>In Nigeria, elections are won by numbers and spread. To produce the next president of Nigeria from the eastern states he/SHE must secure nationwide votes and constitutional spread across states. Meaning, they must have created a strong alliances with the South-south, the North, the South-east.</p><p></p><p>Politics in Nigeria is coalition-driven. Even the current president of Nigeria Bola Ahmed Tinubu didn't win on regional votes alone, he built national alliances. An Igbo candidate must be seen and known as a national candidate, not just a regional one or protest based movements is crucial. </p><p></p><p>Insecurity affects national confidence. Issues like sit-at-home orders and many more will definitely discourage other regions from supporting a candidate if instability is associated fairly or unfairly with the zone.</p><p></p><p>The campaign must move from "give us our turn." to "we are the best prepared to lead Nigeria forward." According to the little survey research I did, presidential ambitions are built over years not months. Meaning, before an eastern state politician can run for presidency he/SHE must have built strong alliances for years, make themselves known to the masses and not just their state or community people. National visibility, strategic appointments, policy credibility, consistent messaging must be put together.</p><p></p><p>In all these, the honest reality here is that Nigeria's presidency is about Numbers, structure, alliances, strategy and timing. Ethnicity alone doesn't win elections, structure and coalition do.</p><p></p><p>"I'm from the east...so my eastern people will definitely vote for me." is a statement that can be made during state elections and it shouldn't be the mindset of our future president from the east. </p><p></p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments