<p>Our notion of morality since childhood has been that people who are outwardly proud, arrogant, angry, aggressive, greedy, or pompous are “bad.” And because of this, we grow up trying to avoid being perceived as bad, often focusing more on managing appearances than actually becoming less harmful.</p><p>One thing that isn’t talked about enough is that we’re born with both good and evil tendencies. The labels of “good” and “bad” are mostly societal. Silencing the potential for darkness that comes to us naturally is extremely difficult, because it requires looking straight at all the ways we aren’t as good as we want to believe. But since society shames and punishes “badness,” most people don’t want to face it in themselves. So they push it down, bury it, and it ends up operating unconsciously.</p><p>It’s interesting that everyone complains about how bad people are, yet you rarely meet someone who thinks they are bad. Why? As Carl Jung said, “If you do not make the unconscious conscious, it will direct your life and you will call it fate.” When we shove our dark parts deeper and deeper out of awareness, they don’t disappear- they find indirect, manipulative, or distorted ways to manifest.</p><p>This is why people who look extremely polished on the outside can be the most dangerous. You see this in highly religious people, in politics, in NGOs, in churches- people who appear morally upright yet have disturbing things happening behind the scenes. The more someone tries to look flawless, the more carefully you should pay attention to the darkness they’ve buried. And the most troubling part is that such people can do enormous harm while feeling no guilt, because they’ve rationalized everything. They can cause damage and never take responsibility for any of it.</p><p>Honestly, I have far more respect for the openly “bad” person. At least you can see their vices from a distance. You can deal with them directly. In a strange way, they’re often better people than the ones who hide everything behind a clean persona.</p><p>The only way to actually become good is to face the darkness in yourself. When you see it clearly, it starts to dissolve, and you gain the courage to be proud if you need to be, to be angry if you need to be, to be greedy if you need to be. But the people who truly go to the root of their own darkness rarely act out those impulses. They’ve looked into the deeper recesses of their being and realized how foolish those urges are when they take over. They have them under voluntary control. Have the courage to admit that you’re not so good, so that the you have the opportunity to see how bad you are and then have it under control.</p><p>Doing your shadow work is the real gateway to morality.</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments