<p>Our notion of morality since childhood has been that people who are outwardly proud, arrogant, angry, aggressive, greedy, or pompous are “bad.” And because of this, we grow up trying to avoid being perceived as bad, often focusing more on managing appearances than actually becoming less harmful.</p><p>One thing that isn’t talked about enough is that we’re born with both good and evil tendencies. The labels of “good” and “bad” are mostly societal. Silencing the potential for darkness that comes to us naturally is extremely difficult, because it requires looking straight at all the ways we aren’t as good as we want to believe. But since society shames and punishes “badness,” most people don’t want to face it in themselves. So they push it down, bury it, and it ends up operating unconsciously.</p><p>It’s interesting that everyone complains about how bad people are, yet you rarely meet someone who thinks they are bad. Why? As Carl Jung said, “If you do not make the unconscious conscious, it will direct your life and you will call it fate.” When we shove our dark parts deeper and deeper out of awareness, they don’t disappear- they find indirect, manipulative, or distorted ways to manifest.</p><p>This is why people who look extremely polished on the outside can be the most dangerous. You see this in highly religious people, in politics, in NGOs, in churches- people who appear morally upright yet have disturbing things happening behind the scenes. The more someone tries to look flawless, the more carefully you should pay attention to the darkness they’ve buried. And the most troubling part is that such people can do enormous harm while feeling no guilt, because they’ve rationalized everything. They can cause damage and never take responsibility for any of it.</p><p>Honestly, I have far more respect for the openly “bad” person. At least you can see their vices from a distance. You can deal with them directly. In a strange way, they’re often better people than the ones who hide everything behind a clean persona.</p><p>The only way to actually become good is to face the darkness in yourself. When you see it clearly, it starts to dissolve, and you gain the courage to be proud if you need to be, to be angry if you need to be, to be greedy if you need to be. But the people who truly go to the root of their own darkness rarely act out those impulses. They’ve looked into the deeper recesses of their being and realized how foolish those urges are when they take over. They have them under voluntary control. Have the courage to admit that you’re not so good, so that the you have the opportunity to see how bad you are and then have it under control.</p><p>Doing your shadow work is the real gateway to morality.</p>
At the end of each month, we give out cash prizes to 5 people with the best insights in the past month
as well as coupon points to 15 people who didn't make the top 5, but shared high-quality content.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
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The all-time ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly score sums the score on all your insights in the past 30 days. The monthly and all-time scores are calcuated DIFFERENTLY.
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Contributor Score
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
4
Comments (excluding replies)
5
Upvotes
6
Views
1
Number of insights published
2
Subscriptions received
3
Tips received
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