True
Earnings
Feed
Sessions
CareerHub
NEW
Post insight
About
Sponsor a Session
FAQs
Contact
Terms of Use and Privacy Policy
Login
Create account
Earnings
NEW
How to earn on TwoCents
Rankings
CareerHub
NEW
Feed
Sessions
Spaces
About
Contact
FAQs
Terms of Use
Login
Create account
346;
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
2118
43300
374
85
In
Business Development
•
2 min read
•
Oct 25, 2022 17:12p.m.
The map and the ship
Listen to this Insight
<span class="html-content"> <p>I believe there's a reason children crawl before they walk. In the business sense, it's very rare to see a business start off flying. Skipping essential steps in your business process may cost you later. These days, branding appears to be cheap, but it may cost you. </p><p>It'll cost you when you've not developed yourself to handle the responsibility that accompanies visibility. Visibility doesn't necessarily mean growth. In many regards, the traction you get could be short-lived. </p><p>Simply put, once visible isn't always visible. You could get obsolete. </p><p>As a business owner or entrepreneur, you must take your business to the point where it is known for "its quality" and customer satisfaction. The mistake most business people make, particularly young entrepreneurs, is to chase after visibility. </p><p>Again, branding is cheap, but it may cost you!</p> <p>Build first. If the foundation was faulty, the building would eventually collapse or no one would reside in it. </p><p>More customers doesn’t mean more money! </p><p>It means more work, more reviews, and if you flop, your own don finish!</p> <p>Build resilience, learn and master your craft, network, collaborate, think sustainability and later pay for promotions to make your business more visible. </p><p>I'm not saying it's not possible to brand yourself, get traction, and still be responsible. It's possible, but how many can do this without being distracted? </p><p>"The same light that reveals can also blind."</p> <p>"The map is as important as the ship". </p><p>Knowing where you're heading to is a good step, but transiting successfully is equally important.</p><p><br></p> <p>Fix your ship!</p> <p>Learn Unlearn Relearn </p> </span>
The map and the ship
By
Samuel Ibok
Your browser does not support the audio element.
Play
0:00
/
0:00
|
If you like my insights, you can encourage me by sending a TIP. Thank you!
Send tip
2
371
0
Samuel Ibok
is the most viewed writer in
Africa,
Companies and Firms,
Content Creators,
People and Society.
follow
Hi, it's Samuel, thanks for reading my insights.
I'm a Creative Writer and Poet on a mission to Tell Stories That Torch! You can find some of my works below
https://www.instagram.com/p...
Other insights from Samuel Ibok
Samuel Ibok
Lagos, Nigeria
Fighting Temptations
In
Literature, Writing and Blogging
I never really put the mic onBecause of what my mind is onIt's loud...
Samuel Ibok
Lagos, Nigeria
I Think Better In Traffic!
In
People and Society
The caption is not a joke. I'm serious! For the past four mont...
Samuel Ibok
Lagos, Nigeria
Nigeria
In
Nigeria
Yesterday, I witnessed a miracle. For the first time in a long time...
Samuel Ibok
Lagos, Nigeria
Omó Ésan: The End Of Vengeance
In
Literature, Writing and Blogging
Many know my story; if you don't, you were born last night. I wasn'...
Samuel Ibok
Lagos, Nigeria
How I Made My First Million
In
Banking and Finance
I made my first million when I was 12 years old. Relax, it wasn't e...
Samuel Ibok
Lagos, Nigeria
Tables, Chairs, And Benches.
In
Relationships
My mom claims my dad couldn't resist her when he first saw her. I t...
Samuel Ibok
Lagos, Nigeria
So You Think You Can Sell - Your Niche And Product Knowledge
In
Business Development
It's common to hear Sales Professionals with a successful track rec...
Samuel Ibok
Lagos, Nigeria
The Meeting
In
Literature, Writing and Blogging
Sometimes it takes one meeting for our lives to change forever.&nbs...;
Samuel Ibok
Lagos, Nigeria
Sell Or Be Sold
In
Business Development
I consider my mom to be the Idan of business. Watching her navigate...
Samuel Ibok
Lagos, Nigeria
Dead Ben: Letters To The Living (The Enemy Within)
In
Literature, Writing and Blogging
What if I told you someone in your circle wants you out of line? ...
Insights for you.
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In People and Society
The Matrix Reloaded: In God's Name
I believe that "no matter how poor the African continent is, the economy of its churches remains buoyant." In many regards, they are our trophies a...
1816 views
4 upvotes
2 comments
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In Africa
The Resource Curse
Whenever I think of the plight in Africa, a certain song from my childhood days comes to mind. Some have food but cannot eat; some can eat but...
1043 views
6 upvotes
2 comments
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In Business Development
EVEN TECH BROS GET BROKE!
You'll agree with me that the world has changed and technology has been one of the major drivers of change. The nature and content of jobs have c...
890 views
2 upvotes
1 comment
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In Nigeria
The Land of Promise
Most people live their lives without seeing true beauty. Most Nigerians think they've seen it all because they've been to a few places. My dear com...
567 views
5 upvotes
1 comment
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In Business Development
SO YOU THINK YOU CAN SELL
Hello everyone. I honestly feel like asking, "How market!" Lol. I'm guessing some of you have come across the statement, "Everyone is selling somet...
566 views
2 upvotes
0 comments
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In Business Development
Monetizing Compliments
What crossed your mind when you saw the topic of this post? If you're like me, you'd probably start analysing whether it makes sense and how realis...
525 views
2 upvotes
1 comment
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In People and Society
SOCIETY SAID
Whether or not you believe it, the thought pattern in every clime influences the actions and inactions of its residents. It's crazy how the ideas o...
512 views
4 upvotes
0 comments
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In People and Society
BROTHERHOOD
Looks right, looks left Clears browser history Repeats I can still remember the first day I saw you. I remember where I was and who I wa...
498 views
5 upvotes
0 comments
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In Literature, Writing and Blogging
THE MEETING
Sometimes it takes one meeting for our lives to change forever. It was never Femi's intention to join the league of exceptional gentlemen know...
490 views
8 upvotes
5 comments
Samuel Ibok
Marketing Supervisor @ Crusader Sterling...
Lagos, Nigeria
In Relationships
Before I do
I come to you today as a preacher of love, the liquid metal, and the Idaboski pahose! I want to lend credence to an idea common to most people ...
489 views
2 upvotes
0 comments
×
Comments
Share thread
Refresh
×
cancel
Home
Feed
Earnings
CareerHub
Menu
What is TwoCents?
×
×
Share the feed
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
Share this post
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
×
Insights
Views
Upvotes
Comments
Contributor score
WELCOME
TwoCents is a knowledge marketplace for Africans around the globe.
TWOCENTS
TwoCents offets you a unique opportunity to write and earn from your content.
COMPLETE YOUR PROFILE
Add your City, Bio, Phone Number, Occupation etc.
BUILD YOUR CONTRIBUTOR SCORE
Write insights, share in your network, build your score.
GET VERIFIED
Get a 100+ score, complete a 5-week streak, become verified.
TIPS
Get tipped for your free insights/content
SUBSCRIPTIONS
Receive subscriptions from your most loyal readers.
AD REVENUE
Get a share of what brands pay to advertise on your insight pages.
HELP GROW TWOCENTS
Read, tip and subscribe to content you find informative or interesting.
Q&A SESSIONS
Check out some Q&A sessions, drop a question, comment, share etc.
WELCOME TO THE COMMUNITY
Write. Share. Earn
Previous
Next
Close
Share this post
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
Share this post
×
Copy link
Twitter
Facebook
LinkedIn
Whatsapp
Crop photo.
If "Crop" and "Cancel" buttons are not visible, scroll down.
×
The photo you are trying to upload is too large.
Please upload a photo smaller than 4MB.
×
The file you are trying to upload is not an image.
Please upload an image of the following types - PNG, JPEG, JPG, GIF, BMP
×
For best results, be as descriptive as possible. Please refrain from using explicit, obscene or hateful words.
Hyper-realistic
Turning on "Hyper-realistic" will generate hyper-real and dramatic images. Leaving it off will produce more natural, less hyper-real looking images.
Generate Image
Use Image
Clear Image
At least 800 characters — We recommend keeping your insights around 5000 characters, and breaking them into parts if they go over this limit. You can save your insights as drafts and they will update as you type. On the EDIT page, you can link this insight to a series, generate audio etc.
×
Login to share insight
×
Oops!
Looks like
isn't setup to receive tips.
Be sure to check back later!
Close
×
Oops!
Looks like you have not setup your account to send and receieve tips.
No worries!
Click here to add your card details
Be sure to contact us if you have any questions!
×
Let
know you love
their content by sending a tip!
Show support.
Support beyond an upvote, comment or share.
Help grow TwoCents.
Encouraging other writers ensures quality insights.
Send Online
Copy tip link
Close
×
Subscribe to
's
premium insights.
Go premium.
Choose between a monthly, quarterly or yearly subscription.
Help grow TwoCents.
Every subscription encourages the contributor and ensures quality insights.
Send Online
Copy sub link
Close
×
Oops!
Looks like
isn't setup to receive subscriptions.
Be sure to check back later!
Close
↑