<p><strong>The Social Media Trap: How Online Platforms Go From Freedom to Lockup</strong></p><p>In today's connected world, social media has changed from a helpful tool to something many of us can't escape. What started as places to connect with friends have slowly turned into digital cages. This article looks at the idea of the "social media trap" – how websites meant to free us are now boxing us in mentally, socially, and sometimes politically.</p><p><br></p><p> <strong><em>The False Feeling of Freedom</em></strong></p><p>Social media first promised amazing freedoms: talking to anyone worldwide, sharing our true selves, and finding information easily. But this freedom isn't real. Users get caught in clever systems made to keep platforms making money, not to help people feel good.</p><p>The endless scrolling, constant alerts, and computer-picked content work together to trap our attention. Studies show most people spend over two hours every day on social media, with many saying they want to use it less but find it hard to stop.</p><p><em><br></em></p><p><strong><em>Always Being Watched</em></strong></p><p>Like a prison where inmates feel they're always being watched, social media creates a feeling that someone is always looking at what you post. This watching comes from website staff, government, friends, bosses, and even people you don't know.</p><p>Knowing we're being watched makes us hold back what we say and feel nervous about posting. Many users spend too much time making perfect posts because they worry about what others will think. This self-watching creates a mental cage that's more limiting than many physical ones.</p><p><em><br></em></p><p><strong><em>Built to Be Addictive</em></strong></p><p>Most troubling is how social media is made to get us hooked. Random rewards (like slot machines), likes and comments that make us feel good, and fear of missing out all work together to keep us coming back.</p><p>Former tech company leaders have admitted that many popular features were made to be addictive on purpose. This turns casual use into a habit that's hard to break, leaving many users feeling stuck even when they know it's hurting their mental health.</p><p><em><br></em></p><p><strong><em>Opinion Bubbles</em></strong></p><p>The way computers choose what content to show creates another kind of trap: the filter bubble. Users mostly see information that matches what they already believe, leading to more extreme views and isolation.</p><p>These digital bubbles not only limit learning but can push users toward extreme thinking by slowly making radical views seem normal. The trap here is a narrowed viewpoint – where different opinions become impossible to understand rather than just disagreeable.</p><p><em><br></em></p><p><strong><em>Trapped by Economics</em></strong></p><p>While most social media is free to use, we pay with something possibly more valuable: our attention, personal information, and privacy. This setup makes users the product, not the customer.</p><p>Not being able to easily move your friends list, posts, and online identity to other platforms makes it hard to leave. Users often stay on platforms they don't like because leaving means giving up years of online relationships and content.</p><p><em><br></em></p><p><strong><em>Getting Free: Ways to Digital Freedom</em></strong></p><p>Despite these worries, many people and groups are working to create healthier relationships with social media. Digital minimalism movements, calls for better rules, and new social platforms with healthier goals all offer hope.</p><p>The first step toward freedom often starts with awareness. Seeing how you're trapped creates room to question what social media should be and how we use it.</p><p>As we keep navigating this complex digital world, the key question isn't whether to use social media, but how to use it in ways that improve rather than harm our freedom, happiness, and humanity.</p>
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At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments