<p><strong><em>Here’s the kicker: you think you’re ‘engaged’ when you’re doom-scrolling through your feed at 2 a.m.? News flash: that’s not focused attention—that’s "rote activity". William James, the 19th-century brainiac, mapped it out: real engagement—where you’re challenged and actually flexing those neurons—happens in late morning and again around 2–3 p.m. Rote activity? That’s your entire day glued to games, TikTok, and headlines—zero challenge, yet you’re convinced you’re ‘busy.’ So while you’re numbing your brain with mindless swipes, your focus is slipping through your fingers—attention is currency . Congratulations, "Screen Zombie</em></strong>.”</p><p><br></p><p>Today, our heroes are influencers, their wisdom condensed into 15-second clips. Now, you can barely finish a tweet without checking your notifications. Your brain craves the next dopamine hit—a like, a share, a viral video. Deep reading? That's ancient history.</p><p>The attention economy has commodified our focus. Every ping, every alert, a bid for our most precious resource: our attention. And we've sold it cheap. In this landscape, deep reading is a rebellion. Choosing a book over a feed is an act of defiance. It's a step towards reclaiming our minds, our leadership, our humanity.</p><p>The average attention span has dramatically decreased, with studies showing a drop from 2.5 minutes in 2004 to just 47 seconds today. The abundance of information has led to a scarcity of attention, making focused leadership and clear communication more critical than ever.</p><p>I’m not bitter. I’m just... aware. Aware that we’ve replaced depth with immediacy, contemplation with scrolling. And I can’t help but wonder: when did we stop reading? When did we stop leading?”—we are going broke, our Greatest currency is being depleted.</p><p><br></p><p><strong>We used to have Geniuses </strong></p><p>The ever lingering thought I've always had. You know, people like Newton, who stared at apples instead of screens—Einstein devoured Mach’s works and Poincaré’s papers long before he scribbled E=mc²; Da Vinci filled notebooks with anatomical studies and translations of Vitruvius, not hashtags. They built ideas from the ground up, page by page, because reading wasn’t a pastime, it was their laboratory.</p><p>These icons weren’t born with genius—they forged it through relentless reading. Each page stretched their imaginations, each footnote sharpened their curiosity. Contrast that with today: you call yourself “informed” because you skim a half-dozen tweets before breakfast.</p><p>Take Winston Churchill: at every front he carried volumes of Shakespeare and Xenophon into the trenches. He believed that a battleground without books was a mind without defense. Even conquerors like Alexander the Great credited Aristotle’s lectures for shaping his strategy; Genghis Khan’s generals studied Chinese chronicles to streamline governance; Nelson Mandela secretly read banned texts in prison, and his literary arsenal helped reshape a nation. It wasn’t about showing off a library—it was about harnessing knowledge as a weapon.</p><p>So yes, call me bitter: while a genius toil meant nights buried under heavy tomes, our greatest achievement is a trending GIF. We’ve swapped Polymaths for influencers, sweat for swipes. If you think that’s progress, keep scrolling—just don’t expect your brain to grow in the meantime. </p><p><br></p><p><strong>Modern problems requires modern solution</strong></p><p>But despair isn’t the point—modern problems require modern solutions. You’ve been trained to consume: endless feeds, bite-sized hot takes, and algorithmic distractions. Fine. Let’s flip the script. Let our post join the algorithm, let's rot the brain of the gullible with our contents—if you can't beat them join them.</p><p>You love Reels for the slick edits, pause and think: “How does my video get that perfectly catchy text overlay? What’s the initial picture that tells me this is ‘must-see’—oh, I googled it and it’s called a thumbnail.”</p><p>Suddenly, you’re not just swiping mindlessly; you’re dissecting the recipe. You’re Googling “best thumbnail fonts,” you’re studying why that one color palette made someone’s engagement skyrocket. You’re learning tools like CapCut or InShot, fumbling through keyframes until you actually understand what “keyframe” means. Before you know it, you’re spending your ‘me time’ researching—not because school forced you, but because you’re genuinely curious how these tiny pieces fit together. That’s the seed of innovation.</p><p>While the gullible masses scroll into oblivion, you’re reverse-engineering the very engines that keep them hypnotized. You’ll learn that on TikTok, the first three seconds decide your fate—get that hook wrong, and you’re roadkill on the For You page. On Instagram, deciphering the algorithm means figuring out which combination of hashtags and post times trigger that sweet little boost to 10,000 accounts. You’ll start tracking analytics—watching how engagement graphs curve like a heartbeat, feeling the same rush you used to get when you finished a chapter in a Tolstoy novel. </p><p>This isn’t about abandoning pleasure. It’s about hijacking the very machines built to distract you, forcing them to work for your curiosity. Suddenly, you’re not a mindless consumer—you’re a digital artisan building narratives, editing visuals, crafting code snippets that might actually mean something. You’re discovering CSS, JavaScript, or whatever framework the next generation of creators swears by. You’re poking around APIs to see how data flows, how trends emerge, and—if you’re really ambitious—how you might bend that flow in your favor.</p><p><br></p><p>The algorithm wants your eyeballs—well, this time not yours, but others, their attention becomes your currency.</p><p><br></p><p>Go ahead—make that video. Write that thread. Code that mini-app. And remember: modern problems require modern solutions. Deep reading forged Newton and Einstein; deep tinkering will forge you. Now get out there and build something they can’t just scroll past.</p><p><br></p><p><br></p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to 7 people with the best insights in the past month. The 7 winners are picked
by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
All-time Contributors
All-time Engagers
Top Monthly Contributors
Top Monthly Engagers
Most Active Colleges
Contributor Score
The all-time ranking is based on users' Contributor Score, which is a measure of all
the engagement and exposure a contributor's content receives.
Here is a list of metrics that are used to calcuate your contributor score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
Subscriptions received
2
Tips received
3
Comments (excluding replies)
4
Upvotes
5
Views
6
Number of insights published
Engagement Score
The All-time Engagers ranking is based on a user's Engagement Score — a measure of how much a
user engages with other users' content via comments and upvotes.
Here is a list of metrics that are used to calcuate the Engagement Score, arranged from
the metric with the highest weighting, to the one with the lowest weighting.
1
A user's comments (excluding replies & said user's comments on their own content)
2
A user's upvotes
Monthly Score
The Top Monthly Contributors ranking is a monthly metric indicating how users respond to your posts, not just how many you publish.
We look at three main things:
1
How strong your best post is —
Your highest-scoring post this month carries the most weight. One great post can take you far.
2
How consistent the engagement you receive is —
We also look at the average score of all your posts. If your work keeps getting good reactions, you get a boost.
3
How consistent the engagement you receive is —
Posting more helps — but only a little.
Extra posts give a small bonus that grows slowly, so quality always matters more than quantity.
In simple terms:
A great post beats many ignored posts
Consistently engaging posts beat one lucky hit
Spamming low-engagement posts won't help
Tips, comments, and upvotes from others matter most
This ranking is designed to reward
Thoughtful, high-quality posts
Real engagement from the community
Consistency over time — without punishing you for posting again
The Top Monthly Contributors leaderboard reflects what truly resonates, not just who posts the most.
Top Monthly Engagers
The Top Monthly Engagers ranking tracks the most active engagers on a monthly basis
Here is what we look at
1
A user's monthly comments (excluding replies & said user's comments on their own content)
2
A user's monthly upvotes
Most Active Colleges
The Most Active Colleges ranking is a list of the most active contributors on TwoCents, grouped by the
colleges/universities they attend(ed)
Here is what we look at
1
All insights posted by contributors that attended a particular school (at both undergraduate or postgraduate levels)
2
All comments posted by contributors that attended a particular school (at both undergraduate or postgraduate levels) —
excluding replies
Below is a list of badges on TwoCents and their designations.
Comments