Check out this answer by Dr. Emmanuel Mogaji on TwoCents

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What's your take on the current trends in marketing and communications? Kindly cite one of said trends that you are most excited about.

Dr. Emmanuel Mogaji

Storytelling is a trend I have seen lately in marketing communications. Now its not just about selling but telling an appealing story through the advertisements. Making people see the value in your brand. An advert I like (which many people may not like) is the Burger King's 'Mouldy Whopper' . Search for it on YouTube. It tells a story about a Burger that naturally decomposed in 34 days. It was very emotional, some may found it disgusting but it communicates the idea of natural ingredient in the product.

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