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Port Harcourt
Hi Toyin, my name is Ebubechukwu. I was at your lecture earlier today. Thank you very much for taking our time to talk to us. I have a question though. During the session you made a statement “ ..you don’t just want customers, you want to make repeat customers who eventually become brand ambassadors”. My question is, how do you make repeat customers for your brand?
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Hi Ebechukwu,
It was my pleasure. There's a lot that goes to creating brand ambassadors; the obvious place to start being with a good product, seamless experience and impeccable customer service.
On the marketing side, here are a few things you can do:
- Encouraging user generated content and tapping into your customers creativity, remember to reward them!
- Nurture your relationships with your customers and offer value at every point you come in contact with them, you can think of the kind of information you share on SM, or in your e-mail marketing campaigns, etc. P.S. people also like personalised messages
- Nurture your relationships with your customers and offer value at every point you come in contact with them, you can think of the kind of information you share on SM, or in your e-mail marketing campaigns, etc. P.S. people also like personalised messages
- Ask for feedback and take the feedback - make them feel heard and like they are an active and useful part of your brand.
- Create an online community
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