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Sessions

Q&A Sessions with bright African minds across the globe.

GET ANSWERS FROM THOSE ON THE FRONTLINES.

Ask and get answers from subject-matter experts across the African continent and in the diaspora.

Recent Sessions with some of Africa's brightest minds.

Ifueko Igbinedion

Doctoral Student @ MIT

STEM

Dolapo Onasanya

HR Manager @ Pernod Ricard Western Africa

Companies and Firms

Toyin Jolapamo

Senior Digital Communications Analyst @ Oando Plc

Business Development

Daniel Adeyemi

Senior Writer @ TechCabal

Journalism

Dr Arrey Collins

Human Rights & Humanitarian Lawyer @ Avocats Sans Frontieres Humanitaires du Cameroun

Law and Governance

Yewande Orenuga

Creative Director @ Thalia Bespoke Nigeria

Beauty, Fashion and Lifestyle

Dr. Othieno Nyanjom

Senior Lecturer @ The Technical University of Kenya

Law and Governance

Chinasa T. Okolo

Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University

STEM

Dr. Mofor Clementine Cendoh

Personal Brand Therapist | Bus Consultant | Relationship Counsellor | Content Creator @ NEST Consolidated

Relationships

Dr. Abraham Owoseni

Educator @ Covenant University

Education

Top answers from some of our sessions.

Hi Joy, The best way to answer this type of question is to say something that would not impact the organization’s effectiveness in any way. Also after stating your weakness, talk about what you are already doing to translating this weakness to strength.

Adebayo Ajayi

Project Deployment Manager, West and Central Africa Area @ British American Tobacco

No I don't! I think today, ML is being used a crutch to solve major problems when simple solutions are much more effective. For example, if you talk about leveraging ML to create better educational outcomes but you don't have enough schools or even electricity to run these systems, there is obviously a mismatch in priorities.

Chinasa T. Okolo

Managing Director & Computer Science PhD Student @ The Diasporic Group & Cornell University

I must say this is a very relevant and interesting topic. Celebrity endorsement, especially in the days of social media will continue to play a huge role in business management and marketing communications.From a research perspective, you might want to understand1. The type of brands that are more likely to use celebrity endorsement - banks, telecom or gambling company?2. What type of advertising appeal are being adopted? Are they emotional appeal or rational appeal?3. What type of celebrity do we have endorsing products? This can be cross tabulated with point 1.4. What are consumers attitude towards celebrity endorsement? Is it a norm or people are tired of it?5. Speaking with Brand Managers, what are their challenges in selecting and working with celebrity influencers?

Dr. Emmanuel Mogaji

Senior Lecturer Advertising and Marketing Communications @ University of Greenwich, London

I think the need for the availability, accessibility and affordability of Education will drive the changes. So, it may not be about whether we're ready or not.I believe the demand for education (formal or informal) and the need to make it available and accessible to more people at little or no cost, will trigger big changes.

Dr. Stephen Oluwatobi

Founder @ Pertinence Group & Edustart

Having a political Godfather and Godmother is not in itself a wrong approach. It is how it is done that must be looked at. A sound Godfather or Godmother would not introduce you into ignoble things. He or she would rather protect you from exploitation. Anyone who would introduce in a clause that is exploitative has no business becoming your Godfather or Godmother. So in choosing a Godfather or Godmother, be wise and be discerning. Choose to the right people

Bright Agropah

Author. Speaker. Reformist

Hello Ayomipo, I'm glad you found the class useful. There is a general rule with quality, it always comes over quantity. LOL. Consistency is also very key, so is creativity and finding ways to engage your audience.

Toyin Jolapamo

Senior Digital Communications Analyst @ Oando Plc

As I suggest above, this appeal to/for an African agenda is grand romanticism, not real politik. We know from theory and from empirical studies that top-down trickle-down approaches are unlikely to solve Africa's fundamental problems of poverty, illiteracy and disease. A look at AU for instance, suggests we are too focused on being like the UN, instead of recognising our resource constraints and cutting our suit according to our cloth. But beyond that continental body, what is the value addition of the 12-odd bodies duplicating activities across the continent? Eight of the 15 ECOWAS countries belong to UWEMOA, the only divide being that the latter are Francophone. Among SADC's 15 members, 4 belong to SACU, and 8 belong to COMESA. Some of these countries belonging to multiple organisations, paying millions in membership fees, cannot even feed their people at home! Good governance requires prudent management of government. The richer countries of Europe have a single primary membership body, EU...and NATO if you like. So why do we allow France to sponsor UWEMOA as a means of dividing ECOWAS? African countries are burning money they do not have in such organisations; but they also burn money internally through corruption. The bottom line is the failure of good governance on the continent.

Dr. Othieno Nyanjom

Senior Lecturer @ The Technical University of Kenya

We ask scenario questions and also probe further to get evidence, so we are able to make informed recruitment decisions.For example, rather than asking if you work well in teams, we can ask you to tell us about a time you worked in a team, what the objective of the team was, your role in the team, what obstacles you faced, what would you have done differently etc.Another option especially for fresh graduates is to group candidates and give them case study to discuss. We will monitor how they interact, the quality of their outcomes, etc to evaluate some of the competencies we are looking for.To improve, read about an organization before attending the interview. Prepare well, rehearse to improve your presentation skill, etc

Dolapo Onasanya

HR Manager @ Pernod Ricard Western Africa

Oftentimes modern construction suffers because there are still many required processes that are paper processes (think change orders, work tickets, etc) and furthermore, compliance is a non-negotiable requirement. With even simple innovations such as digital management applications, wecan reduce the amount of time and loss due to managing the work site. Additionally, AI interventions can provide first-pass (pre-human) evaluation for things that obviously need fixing, again improving construction throughput without sacrificing quality.I personally don’t live in Africa or know enough to make an educated statement on the construction industry as a whole. However, catching up is often quite difficult without both preexisting financial capital and the minds to make it a reality, and so I think African born technology companies would make a large impact.

Ifueko Igbinedion

Doctoral Student @ MIT

Hi Isaac, i am glad you find the answers useful. To the first question, finding tailors was a major problem for me mostly because i had no interest in actually sitting on a machine. I personally do not enjoy it. I also started with no direction in mind i just kept saying i wanted to do ready to wear but didn’t think of basic things like the kind of clients i wanted to cater to and how i can get them. The tailors that were very good were expensive, I couldn’t afford them but i went ahead and got one regardless. The business was barely surviving i had to let him go.Knowing your target audience is important so if they aren’t in your immediate circle, you have do something else short term to get noticed by your actual target audience. Getting clients was a problem because my social circle is extremely small and were also in my tax bracket while i was aiming for people outside that bracket.It is also important that whenyou give someone a discount, make sure you tell them it is a discount.Learning and restrategizing is the most important thing. When something isn’t working find a new way. My brand is still evolving and that is fine, till you find what works. For starting up you might not make a lot of profit and that is fine, if you have a long term plan. Might being the keyword, it honestly is not the case for some people. Social capital is a huge determining factor. You want people to notice you and experience your brand once you have that you can start to mark up, those who know your value will stay. Do not take on more than you can handle, it will affect your quality of work and it will mess with you. Activity is not productivity, prioritize things. Learn when to say noAbout staying true to your style I honestly will say you decide that. Nothing wrong in letting other things influence your style. The idea of a business is making money, i also understand that carving a niche is important but if its not working you might need to tweak it till it works.

Yewande Orenuga

Creative Director @ Thalia Bespoke Nigeria

Picking the minds of Africa's finest.

TwoCents

March 6, 2021, 3:58 p.m.

Architecture is pretty broad and wide; how do you carve a niche for yourself ...

Dr. Abraham Owo...

Educator @ Covenant University

My perspective on this is pretty simple: carve a niche based on your life dream su...

TwoCents

June 29, 2022, 7:10 a.m.

Does ones diet affect their skin?

Priscilla Ofosu...

Bridal Makeup Artist, M... ...

Yes! What you consume determines how healthy or unhealthy your skin would be. This...

TwoCents

July 7, 2022, 12:26 p.m.

What are some of the spaces such as Civil Society where youth advocacy is suc...

Loic Bethel Dje

Youth and Apex Performa... ...

- Religious groups (mosques, churches)- Social centres and gatherings (picnics, we...

TwoCents

June 2, 2021, 9:23 a.m.

What motivated you to venture into Communication Engineering?

Prof. Francis I...

Professor of Communicat... ...

A family friend who was an Electronics Engineer counseled me and told me that with...

TwoCents

Oct. 3, 2021, 8:20 a.m.

What is Africa’s biggest challenge in terms of building global business brands?

Dr. Mofor Cleme...

Personal Brand Therapis... ...

Africa by nature is the leading naturally riches continent, but for artificial ...

TwoCents

Sept. 9, 2022, 11:10 a.m.

As an insider, what are the lessons you have learnt about politics, which you...

Bright Agropah

1. Learn to keep some secrets. A political friend can be an enemy when interests c...

TwoCents

July 1, 2022, 1:14 p.m.

Briefly talk about Roe v Wade and the case that overturned it.

Nimwesiga Seth

Lawyer @ Center for Health...

ROE V WADEThe case was based on a challenge by Jane Roe and an intervening doctor...

TwoCents

Feb. 11, 2021, 2:41 p.m.

5 tips for retaining clients and maintaining good customer relationships.

Yewande Orenuga

Creative Director @ Thalia ...

- Be courteous.- Listen.- Be a dependable brand.- When at fault be sure you ackn...

TwoCents

July 1, 2022, 1:15 p.m.

Is it true that abortion is a mode of planned family parenting.

Nimwesiga Seth

Lawyer @ Center for Health...

ABORTION IS HEALTH CARE. Thanks.

TwoCents

Oct. 3, 2021, 8:20 a.m.

Risk management is a common issue for small businesses. With less margin for ...

Dr. Mofor Cleme...

Personal Brand Therapis... ...

Risk is only effectual based on your level of planning and structuring. Risk is a ...

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