The need to exit a label the moment you hit a success sprint has sent many young musicians down the drain. Yes, that is the wave of the industry. The hits come fast and instant. Nigerians consume music so fast, a drug that keeps them wanting for the next rave. That is where the problem begins, it is a MARATHON.

"I don blow, make this people no dey chop my money"

 It is literally termed, MUSIC CAREER not MUSIC GIG.

Labels are built and designed to help grow, protect and give an artiste a sense of stability and belonging. A prime example would be Reekado Banks, formerly signed to Don Jazzy's Mavin Record label. After a buzzing run, he left and has since shifted from a budding household name to what we term, a "blown upcoming artiste" and yes! Viktoh, formerly signed to Olamide's YBNL label can catch this shade as well. 

Watching Fireboy DML shine under the YBNL label, despite quick successes, is admirable but sometimes if you stay too long, you may be stagnant and yes! I mean Korede Bello, a "senior" artiste at Mavin Records. Another reputable artiste, Lil Kesh had a massive radio hit run, even created a dance wave called, "Shoki" but he didn't stay long at the label. 

My sights are on Joeboy, signed to Mr. Eazi. Nicknamed, Young Legend, Joeboy is an example of a new wave artiste who is keeping his head down, making good music and harnessing the power of a good record label. A budding young artiste should set firm roots, learn and stay loyal to the growth and vision. The need to be independent is often misunderstood so there is a flux of independent artistes barely keeping head above water. 

In hindsight, flowers should be given to the successful ones, who went ahead to make a household name of themselves; Wizkid, Adekunle Gold, Tiwa Savage, among many others, void of the few bad eggs.