<p>Every week in Nigeria, somebody must trend.</p><p>If it’s not a politician saying something questionable , it's a celebrity “speaking truth,” or a random TikTok sound we’ve decided to carry on our heads.</p><p>And the pattern is always the same:</p><p>Someone talks.</p><p>Twitter explodes.</p><p>Think pieces fly.</p><p>Memes multiply.</p><p>Everyone becomes a moral judge.</p><p>Then three days later?</p><p>We move on.</p><p>Here’s my problem:</p><p>Do we actually care about the issue or do we just enjoy the adrenaline of outrage?</p><p>Because if we cared deeply, we’d follow through.</p><p>We’d track accountability.</p><p>We’d demand structural change.</p><p>We’d remember next month.</p><p>But we don’t.</p><p>We trend it.</p><p>We drag it.</p><p>We laugh at it.</p><p>We weaponize it.</p><p>Then we archive it.</p><p>And the next person becomes content.</p><p>It’s almost like outrage has become entertainment.</p><p>When BAT says something awkward abroad, is it really national embarrassment or is it just another opportunity for Nigerians to prove we’re smarter on social media?</p><p>When celebrity speaks, are people responding thoughtfully or just choosing sides because neutrality doesn’t trend?</p><p>And TikTok? Don’t even get me started.</p><p>We can turn economic hardship into a dance challenge in 48 hours.</p><p>Maybe that’s our coping mechanism.</p><p>Maybe humor is survival.</p><p>Maybe dragging is how powerless people feel powerful.</p><p>But here’s the uncomfortable truth:</p><p>Constant outrage without reflection turns us into noise.</p><p>And noise doesn’t build nations.</p><p>It builds engagement.</p><p>So maybe the real question isn’t: “Why did he say that?”</p><p>Maybe it’s: “Why do we need someone to drag every week?”</p><p><br/></p><p>We don’t lack intelligence.</p><p>We lack sustained attention.</p><p>What do you think??</p><p>Are we holding people accountable, or are we just addicted to outrage?</p>
At the end of the month, we give out prizes in 3 categories: Best Content, Top Engagers and
Most Engaged Content.
Best Content
Top Engagers
Most Engaged Content
Best Content
We give out cash prizes to between 7 and 20 community members with the best insights in the past month.
The winners are picked by an in-house selection process.
The winners are NOT picked from the leaderboards/rankings, we choose winners based on the quality, originality
and insightfulness of their content.
Here are a few other things to know for the Best Content track
1
Quality over Quantity — You stand a higher chance of winning by publishing a few really good insights across the entire month,
rather than a lot of low-quality, spammy posts.
2
Share original, authentic, and engaging content that clearly reflects your voice, thoughts, and opinions.
3
Avoid using AI to generate content—use it instead to correct grammar, improve flow, enhance structure, and boost clarity.
4
Explore audio content—high-quality audio insights can significantly boost your chances of standing out.
5
Use eye-catching cover images—if your content doesn't attract attention, it's less likely to be read or engaged with.
6
Share your content in your social circles to build engagement around it.
Top Engagers
For the Top Engagers Track, we award the top 3 people who engage the most with other user's content via
comments.
The winners are picked using the "Top Monthly Engagers" tab on the rankings page.
Most Engaged Content
The Most Engaged Content recognizes users whose content received the most engagement during the month.
We pick the top 3.
The winners are picked using the "Top Monthly Contributors" tab on the rankings page.
Contributor Rankings
The Rankings/Leaderboard shows the Top 20 contributors and engagers on TwoCents a monthly and all-time basis
— as well as the most active colleges (users attending/that attended those colleges)
The all-time contributors ranking is based on the Contributor Score, which is a measure of all the engagement and exposure a contributor's content receives.
The monthly contributors ranking tracks performance of a user's insights for the current month. The monthly and all-time scores are calcuated DIFFERENTLY.
This page also shows the top engagers on an all-time & monthly basis.
Below is a list of badges on TwoCents and their designations.
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