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Script writer, Author, entertainer. @ Adekunle ajasin university akungba akoko.
Akure, Nigeria
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1021
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CLICKBAIT OR MARKETING GENIUS? 🤔🤔
<p><img src="/media/inline_insight_image/1000461083.jpg"/></p><p><br/></p><p>So, I'm actually following a writer on Facebook and X, formerly Twitter.</p><p><br/></p><p>She wrote a book called “Husband Is Useless.”</p><p><br/></p><p>That title is weird, right? 😩</p><p><br/></p><p>Yes, to me too.</p><p><br/></p><p>At first, I was like, “Why will I buy or read "Husband Is Useless?” 😂</p><p><br/></p><p>People were CRASHING OUT.</p><p><br/></p><p>They were like:</p><p><br/></p><p>“Why will you name a book Husband Is Useless and expect people to buy it?”</p><p><br/></p><p>The following day, this woman was trending.</p><p><br/></p><p>On Twitter, she had 3.5 million views. 😭</p><p><br/></p><p>Now, someone who read the book said it was about a woman who got married twice, thinking the second marriage would be better and bla bla bla. </p><p><br/></p><p>But I'm thinking…</p><p><br/></p><p>Why didn't she just call it “The Agony of Marriage” or something? 😭</p><p><br/></p><p>Nooo.</p><p><br/></p><p>She went with Husband Is Useless.</p><p><br/></p><p>And honestly?</p><p><br/></p><p>The woman knew what she was doing. 😭😂</p><p><br/></p><p>She didn't just write a book.</p><p><br/></p><p>She understood marketing.</p><p><br/></p><p>Because look at titles like:</p><p><br/></p><p>“Nearly All Men in Lagos Are Mad.”</p><p><br/></p><p>Is that title supposed to make waves? 😭</p><p><br/></p><p>But look at the attention it's getting.</p><p><br/></p><p>Then there's “Men Will Stain Your White.”</p><p><br/></p><p>You see that title and immediately start wondering:</p><p><br/></p><p>“Stain your white HOW?” 😂</p><p><br/></p><p>And THAT is the point.</p><p><br/></p><p>Sometimes, you don't need a straightforward title.</p><p><br/></p><p>You need a title that makes people stop.</p><p><br/></p><p>A title that makes them react.</p><p><br/></p><p>Argue.</p><p><br/></p><p>Laugh.</p><p><br/></p><p>Get angry.</p><p><br/></p><p>Or become curious.</p><p><br/></p><p>Because once people start talking about your book, reposting it and arguing about the title…</p><p><br/></p><p>They're already marketing it for you. 😭</p><p><br/></p><p>But honestly, I can't oo. 😭😂</p><p><br/></p><p>I don't want anybody to drag me because I don't have strength.</p><p><br/></p><p>I'm just a girl. 😭</p><p><br/></p><p>'Cause dem dey drag the writer wetin no good. 😂</p><p><br/></p><p>So, my fellow writers…</p><p><br/></p><p>Would you rather give your book a straightforward title or a controversial one? </p>
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