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Tessy
Copywriting @ Onyibloom kid ventures as a sales representative
Copywriting @ Onyibloom kid ventures as a sales representative
Copywriters ;Who is your target audience
<p>Is Good Copywriting About Making People Buy Things They Don't Need?</p><p><br/></p><p> Marketing can create awareness of products people genuinely need. But marketing can also encourage unnecessary consumption.</p><p><br/></p><p>Your product can't be for everyone and everyone can't be your target audience okay??</p><p><br/></p><p>Take for instance a person selling water : </p><p>They are people who genuinely can't afford bottle water and they are people who prefers sparkling water to still water( even if picking sparking water is questionable 👀🌚)</p><p><br/></p><p><br/></p><p>Even to the point where normal garri .aka. cassava flakes🤭..... now have different flavors in supermarkets, different packs that comes with ready- made sugar, or even the sizes that are student friendly.</p><p><br/></p><p>Basically, as a copywriter even if you are to come correct in your persuasiveness game </p><p>Still make sure your script isn't designed to please every audience out there. Because humans are creatures of choice and YES!!! your copywriting might seem intriguing, But...... if the product is not for them....</p><p>Then it's not for them....!!!!</p><p><br/></p><p>And if you're looking for a copywriter, don't just look for someone who knows how to make words persuasive.</p><p>Look for someone who knows WHO those words are supposed to persuade.</p><p>Because great copy starts with understanding the audience, not just writing the sentence.</p><p><br/></p><p><a class="tc-blue" href="https://twocents.space/insights/tag/content">#Content</a> marketing <a class="tc-blue" href="https://twocents.space/insights/tag/copywriting">#copywriting</a> </p>
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